Media & Consumer Engagement Manager
LVMH
- New York City, NY
- $82,000-92,000 per year
- Permanent
- Full-time
- Full time
- Lead media campaign strategies and execution with media agencies: oversee asset selection and adaptation per ad formats, optimize plans, and build comprehensive performance analyses.
- Establish performance marketing best practices, build ROI reports for each campaign with industry and/or competition benchmarks, enforce “test and learn” culture within media plans to constantly improve media goals and spend efficiency.
- Maintain audience groups’ relevancy and refine segmentation with constant attention to behavior and ROI for media efforts.
- Provide landscape study on competitors strategy for major launches and overall 3-axe plans and build recommendations to optimize communication strategy.
- Track key metrics to benchmark social/paid digital marketing efforts through retailers and provide insights on media optimizations.
- Establish relationships with Digital key players (Google, FB/IG, TikTok) and key Media partners (LVMH Media, LVMH Digital community, media agencies) to collect insights, recommendation, access betas and ensure Communication and Marketing teams are up to date with media innovations; monitor relevant innovation from third-party vendors to optimize media efforts within budget.
- Partner with all internal teams to amplify digital communication plans.
- Act as “social/digital expert” to educate internal teams on social tools and metrics during dotcom initiative meetings.
- Ensure brand tone of voice aligns across social channels for media, earned, and owned consumer-facing social content.
- Budget management: manage, track budget for media and influencers’ activities.
- Partner with Central teams to develop North America consumer-centric assets and digital native content for media and brand social channels and influence timing of posts to better incorporate U.S./North American needs.
- Partner with all internal teams to create holistic plans (social, e-retail, trade, in-store, etc.).
- Lead social calendar communication to all internal teams (marketing, communication, education, e-retail, sales) and applicable retailers, including pitching for re-gram/e-retailer use.
- Provide monthly market and competition insight reports with quarterly deep dives on best practices.
- Track social performance per brand against market trends and key competitors, providing insights on how to optimize rankings.
- Lead Brand communication on social platforms for the U.S./Canada (jointly with Canada team); maintain local pages for each Brand social platforms if applicable, track any relevant data on US audiences from global-led channels.
- 5+ years’ experience in Social Media and/or Marketing; preferably in luxury Perfumes & Cosmetics industry
- Advanced experience in building, executing, and measuring successful digital strategies • Knowledge of social media platforms and business solutions
- Ability to function in an entrepreneurial environment and lean team – very hands on approach and ability to adapt to change
- Excellent strategic thinking, creative problem-solving skills; excellent oral and written communication abilities
- Superior analytical skills, with full proficiency Power Point, Excel, NPD Power View
- Strong leadership ability, able to build, motivate and manage teams (direct report & cross-functional teams)
- Based in New York corporate office with travel required based on needs of the business
- Fluency or working knowledge of French is preferred
- Deals with confidential information and/or issues using discretion and judgment