Senior Digital Marketing Specialist

RentVision

  • Lincoln, NE
  • Permanent
  • Full-time
  • 27 days ago
  • Apply easily
Are you passionate about digital marketing and love making data-driven decisions? Are you at home with the most common digital advertising platforms and able to delve deeply into the data to solve complex problems and inform strategy? Join our Digital Advertising Team as a Senior Digital Marketing Specialist, where you will serve our client’s digital marketing needs by creating strategic digital ad campaigns, contributing to team growth, solving complex marketing problems, and ensuring optimal ad performance for clients.Key Responsibilities:
  • Assist in the development and optimization of both digital marketing and SEO strategies on behalf of clients in the multifamily industry.
  • Build and launch digital ad campaigns across major platforms, including Google, Meta, and Bing.
  • Perform essential account maintenance tasks such as organizing ad assets, completing internal reviews, conducting audits, updating ads to conform with strategy, and optimizing campaigns for better performance.
  • Collaborate effectively within the Digital Advertising Team and with other departments to ensure a high-quality advertising product and client experience.
  • Create, update, and manage Google Business Profiles for client properties.
  • Participate in professional development opportunities and help onboard or support newer team members.
Client Communication:
  • This role includes regular communication with clients and external partners such as Google, Meta, and Bing to support campaign performance and strategy alignment.
  • This communication will include both written and video-call mediums.
Team Collaboration:
  • This position is based in our Lincoln, NE office and thrives on in-person collaboration.
  • You’ll work closely with fellow Digital Advertising team members and cross-functionally with other departments to ensure campaign success.
Requirements
  • You have 5+ years of hands-on experience in Google, Meta, and/or Bing Ads. Hands-on experience means:
  • You have operated primarily within the Google Ads, Meta Ads, Bing (Microsoft) Ads, and Google Analytics/GA4 platforms themselves and not third-party ad management platforms.
  • You use Google Ads, Meta Ads, Bing Ads, and GA4 directly to analyze and optimize campaigns.
  • You have a demonstrated ability to use analytical data to identify the root cause(s) of complex marketing problems.
  • You are able to implement data-driven solutions and evaluate the effectiveness of those solutions while leveraging data to do so.
  • You are a proficient learner who already possesses a deep understanding of the nuances and intricacies of digital advertising.
  • You are comfortable with repetitive, detail-oriented tasks that come with high-volume campaign setups and client support.
Preferred Experience:
  • Knowledge and experience in managing Google Business Profile(s).
  • Practical knowledge of SEO work.
  • Able to leverage LLM AI models to make work more efficient.
  • Familiarity with Google Apps Scripts, Google Ads Scripts, Meta APIs, Bing (Microsoft) APIs, and/or the JavaScript language.
  • Proficient in the use of Google Sheets and managing large volumes of data.
Position Details:
  • Position Type: Full-time, non-exempt
  • Compensation: Hourly
BenefitsWork at a “Best Place to Work” CompanyRentVision was recently certified as a Great Place to Work, one of Fortune’s Best Workplaces in Advertising & Marketing, one of Lincoln’s Best Places to Work (#2 medium-sized company), one of the Best Places to Work in Multifamily (#6 nationwide), and we recently scored a 4.6/5 on Gallup’s Q12 Engagement Survey.401(k) MatchPlanning for your financial future is important. We offer enrollment in our company sponsored 401(k) as well as contribution matching to help you get it done.Health InsuranceWe care about your health. RentVision offers enrollment in health, vision, dental insurance plans, and also pays a portion of health insurance premiums.Life InsuranceYou’re important to us and we want you to know that. We offer life insurance to employees at no out-of-pocket cost.Short-Term and Long-Term DisabilityWe’re here to help when the unexpected happens. We provide both short-term and long-term disability insurance to all of our employees. Our short-term disability plan also offers medical leave for pregnancy.Paid Time OffIt’s all about that healthy work-life balance—work hard, play hard, right? RentVision provides paid time off and paid holidays, including extra time off around Thanksgiving and Christmas.Paid Parental LeaveAt the end of the day, family matters most. We know the importance of those precious moments you have with your new little one, so we provide paid parental time off.Fizzy FridayYou work hard all week, so why not have a little fun on Friday? At 3:30 PM we celebrate a week’s worth of work with games, snacks, and fizzy beverages. Hope you like competition.Recognition LunchYou’re one in a million, and we want you to know that. Every month we celebrate our employees with a free lunch (yeah, you read that right) and recognition galore.Unlimited CoffeeNeed a pick-me-up? We’ve got a coffee machine stocked full of cappuccinos, lattes, black coffee, and more.Discounted Gym MembershipIf you've got the drive, we've got you covered. We partnered with a local gym to provide a total package gym membership for just $10 a month.About RentVisionRentVision was founded in 2009, after our Founder and CEO, David Watson, spent multiple weekends hunting for an apartment. After weeks of searching, he signed a lease on a unit he’d never seen. Frustrated by this experience, David believed there had to be a better, easier way to confidently rent an apartment. This sparked the idea for a new innovation—the industry's first Walkthrough Video Tour. RentVision has been innovating, developing, and growing ever since.Today, we operate in the multi-family marketing industry where we create software platforms, build websites, offer strategic advising, deliver media solutions, and travel the country sharing industry knowledge. We are part tech company and part full-service organization, combining the best of both worlds: excellent software solutions with remarkable client service. Learn more about our company at .Our Purpose: To consider others as more important than ourselves.Our Mission: To make renting apartments easy.Our Vision for Our Clients: To deliver a predictive leasing platform that optimizes marketing and revenue management.Our Vision for Prospective Residents: To help people rent an apartment without needing to drive anywhere.Our Core Values:
  • Be Remarkable - We use our intelligence, personality, and unique skills to deliver amazing results.
  • Systemize Excellence - We build and do what is excellent, efficient, and repeatable.
  • Considerate Candor - We seek and give direct feedback that is thoughtful and productive.
  • Maximize Talent - We know our weaknesses. We live in our strengths.
  • Team Hustle - We deliver success through hard work and camaraderie.

RentVision