Sales Consultant

• Approaches, greets, and offers assistance to any customer who enters the dealership showroom or sales lot
• Assists customers in selecting a vehicle by asking questions and listening carefully to their responses and delivers a minimum number of vehicles per month
• Writes complete sales orders and processes paperwork in accordance with dealership policies
• Maintains owner follow-up system that encourages repeat business and contributes to customer satisfaction
• Maintains a prospect development system
• Conducts business in an ethical and professional manner
• Describes all optional equipment available for customer purchase and fully explains product performance, application, and benefits to prospects
• Follows dealership procedure to obtain proper identification from customer prior to test drive
• Follows dealership sales process as directed by sales management
• Demonstrate vehicles, offer test drives to all prospects and follows test drive route
• Exhibits high level of commitment to customer satisfaction
• Establishes personal income goals that are consistent with dealership standards of productivity and devises a strategy to meet those goals
• Keeps abreast of new products, features, accessories, etc., and their benefits to customers
• Knows and understands equity and values, and is able to explain depreciation to the customer
• Ensures the Sales Manager has an opportunity to meet each customer
• Turns 100 percent of closed deals to finance and insurance manager, along with properly completed paperwork (insurance information, trade title, etc.)
• Prepares sold vehicles for customer delivery prior to customer arrival
• Delivers vehicles to customers, ensuring that each customer understands the vehicle's operating features, warranty, and paperwork
• Introduces customers to service department personnel to emphasize the quality and efficiency of service repairs and maintenance available in the dealership's service department
• Schedules first service appointment
• Follows up on all post-delivery items, tag/title work, "we-owes," and special requests to be sure all customer expectations are met
• Reviews and analyzes actions at the end of each day, week, month, and year to determine how to better utilize time and plans more effectively
• Attends company meetings as required
• Maintains a professional business appearance as determined by dealership management in accordance with company policies
• Knows and understands the federal, state, and local requirements that govern the company's business
• Coordinates with the Sales Manager to set and meet new and used sales quotas and profit margin goals
• Greets customers promptly and is polite and friendly
• Consistently follows the outlined sales process
• Utilizes floor time effectively in meeting the customers' needs and soliciting sales
• Performs pre-delivery inspection and road test before delivery to customer
• Delivers vehicles to customers after purchase. This process ensures that the customer understands the vehicle's operating features, warranty and paperwork, and it lays the foundation for customer loyalty
• Utilizes the delivery of any new or used vehicle to create an event that will facilitate customer loyalty to the dealership
• Conducts telephone transactions courteously and promptly
• Utilizes a consistent quotation process for purchases, trade-ins, and vehicle sales
• Utilizes dealership sales control (confirm CRM/DSM) system
• Has ability to communicate effectively with new car buyers/customers and according to their preferred method of communication, whether by phone, by email, or in person and able to train other subordinates or peers to do the same
• Has thorough knowledge of all dealership products and services and can convey this information to subordinates and customers
• Directs customers to product information resources, including those available on the Internet
• Maintains an ongoing customer database to capture repeat business
• Attends product and sales training courses as determined by sales management and manufacturer
• Maintains required dealership certifications
• Sells, leases, and delivers new and used vehicles
• Adheres to all Safeguarding, Red Flag, and 8300 procedures and policies
• Exhibits a high level of commitment to customer satisfaction. Maintains a minimum customer satisfaction standard equal to or above the manufacturer expected average
• Moves and arranges display vehicles on showroom and on lot as directed by management
• Deals with customer complaints in a sensible manner by showing empathy and a pleasant attitude
• Understands the federal, state, and local laws that govern retail automobile sales and ensures that new car sales programs are in compliance
• Maintains reporting systems required by general management and the manufacturer
• Ensures that the work areas and customer waiting area are kept clean
• Follows all attendance and punctuality standards with adherence to timekeeping standards
• Follows the Code of Business Ethics and Conduct
• Understands and follows all work rules and procedures and follows lawful directions from Supervisors
• Upholds the company's non-disclosure and confidentiality policies and agreements
• Maintains a professional appearance for self and subordinates in accordance with company policy
• Attends pertinent training on request
• Assists with organizing and attends special events held at dealership or in the community
• Attends company meetings as required
• Other duties as assigned

• Able to establish personal sales goals and implement a plan of action to achieve goals
• Ability to understand, keep abreast of, and comply with federal, state, and local regulations that impact retail automotive sales
• Computer proficiency
• Good communication skills, both oral and written, with the ability to effectively communicate via face-to-face, phone, or by other means of communication
• Ability to define problems, collect data, establish facts, and draw valid conclusions
• Ability to process data and organize it for management analysis
• Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals
• Ability to compute rate, ratio, and percent and to draw and interpret bar graphs
• Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume
• Ability to understand and follow work rules and procedures
• Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form
• Ability to apply common sense understanding to carry out detailed but uninvolved written or oral instructions
• Ability to work independently and to carry out assignments to completion within parameters of instructions given, prescribed routines, and standard accepted practices
• Ability to interact well with others and be a positive influence on morale of department, dealership and organization

Penske