Social Media Manager
- Fort Lauderdale, FL
- $60,000 per year
- Permanent
- Full-time
- Be part of a high-performing, collaborative, & innovative team - enjoy work each day.
- Competitive salary and performance-based incentives.
- Professional development opportunities and access to industry certifications.
- A full suite of traditional benefits (Health, Vision, Dental).
- AFLAC Supplemental Plans.
- PTO (Paid Time-off).
- 401(k).
- Employee discounts on drone products and accessories.
- Maintain and grow social accounts across Instagram, Facebook, YouTube, TikTok, X, and LinkedIn to increase brand awareness, follower count, and revenue.
- Oversee cross-platform community management, including communicating with followers by responding to comments, questions, and overall interactions from the audience.
- Proactively engage with partner accounts, drone content creators, and other influential accounts to increase brand engagement and exposure.
- Vet and manage influencer partnerships, ensuring that the influencer content is on-brand, monitoring its performance, and posting and reposting content on social media platforms.
- Collaborate with the in-house marketing team and business partner (e.g., manufacturer) teams in brainstorming on-brand and relevant content ideas further to support marketing campaigns, promotions, and department initiatives.
- Create original outdoor and indoor content tailored for each platform, including copy, photos, and videos.
- Plan, build, and maintain a social media calendar to identify key dates and events, and create content strategically around them.
- Leverage new technologies and trends to create content for social platforms.
- Collaborate with freelance, partners, and in-house content creators to craft original posts.
- Develop, maintain, and manage social advertising for relevant campaigns as needed.
- Establish KPIs for organic and paid performance, analyze key metrics to measure audience engagement and sentiment, and share insights and key findings with leadership.
- Background in Marketing, social media, and Communications, or another related discipline with at least 3 years of experience
- Bachelor’s degree in marketing or a related field
- Must have or obtain a Part 107 drone license before employment.
- Strong organizational, communication, and interpersonal skills, self-motivating, and professional
- Ability to prioritize and multitask in a fast-paced environment
- Excellent written and verbal communication skills
- Graphic Design skills preferred.
- WordPress, CMS, and/or Page Builder familiarity preferred.
- Hybrid position requiring MWF in the office, with additional in-office days as required, with travel as needed (estimated to be 2-6x/year).