Email & Marketing Automation Manager

Aspen One

  • Basalt, CO
  • $60,000-80,000 per year
  • Permanent
  • Full-time
  • 7 days ago
  • Apply easily
Company DescriptionAspen One renews the mind, body, and spirit with a portfolio that redefines luxury, adventure, and leisure. With world-class and innovative brands and businesses, including Aspen Skiing Company, Aspen Hospitality, and Aspen Ventures, Aspen One propels the expansion of the Aspen ethos globally.Whether it’s providing unforgettable experiences at the confluence of nature, culture, and recreation across its four legendary mountains—Aspen Mountain, Snowmass, Aspen Highlands, and Buttermilk; or elevating guest experiences in unforgettable ways by developing, owning, and operating a growing set of luxury and upper-scale hotels, private clubs, and branded residential properties in prime locations under The Nell and Limelight brands; Aspen One is deeply committed to providing unparalleled service, creative programming, community engagement, and unique opportunities for exploration. The company’s commitment to innovation is central to its evolution, including ' amplification of the Aspen brand globally through new business lines that embody its values and heritage such as Aspen Collection. For more information, visit .Please note that all official communications from the Talent Acquisition or Human Resources team are sent from email addresses within the notifications@smartrecruiters.com, aspen.com, aspensnowmass.com, aspenhospitality.co, limelighthotels.com & thelittlenell.com domains.Job DescriptionPosition SummaryThe Email & Marketing Automation Manager manages CDP and email marketing platforms across Aspen One brands. This role supports the development, execution, and ongoing refinement of multi-channel campaigns and automated journeys, with a particular focus on the Aspen Snowmass email strategy. The manager applies consumer behavioral, lifestyle, transactional, and demographic data to deliver relevant marketing programs across channels, aiming to strengthen retention, enhance the guest experience, and drive revenue and lifetime value. This position reports to the Director of Digital & Performance MarketingThe budgeted salary range for this position is $60,000 to $80,000. Actual pay will be dependent on budget and experience; all our salaried roles are eligible for bonus.Job Posting DeadlineApplications for this position will be accepted until September 15, 2025.Essential Job Functions
  • Manage the CDP and marketing automation platform (Braze) to drive revenue growth and enhance personalization across Aspen One brands
  • Lead Aspen Snowmass email marketing, including strategy, planning and calendar, responsive design, segmentation and list management, deployment and scheduling, tracking, testing, and reporting
  • Execute automated, personalized multi-channel journeys (email, push, in-app messaging, SMS) to drive upsell and cross-sell, increase retention, and encourage year-round engagement
  • Support email programs and lifecycle journeys tailored to each vertical (ski, hospitality, retail), while also developing cross-brand journeys
  • Build new automated journeys aligned with retention and product strategies, managing strategy, planning, segmentation, triggers, dynamic content, deployment, tracking, testing, and reporting
  • Partner with business unit teams to design and implement campaigns that support BU-specific goals
  • Work with product and tech teams to integrate Braze with other platforms (POS, booking engines, loyalty programs)
  • Utilize first-party data to create high-value guest segments and ensure data best practices across all channels
  • Build out mobile communications strategy, including SMS and app push notifications
  • Develop and implement A/B testing strategies to optimize campaign performance
  • Analyze guest behavior, demographics, and product usage to extract insights and refine communications
  • Optimize lifecycle marketing, renewal, and retention efforts for lapsed guest journeys
  • Ensure compliance with data privacy regulations (GDPR, CCPA) and stay current on Braze features and marketing automation trends
  • Other duties as assigned
QualificationsEducation and Experience Requirements
  • Bachelor’s degree in Marketing, Communications, Business, or a related field
  • 3–5 years of experience in marketing automation, CRM, or lifecycle marketing
Knowledge, Skills & Abilities
  • Proficient knowledge of Braze integrations (e.g., Currents, Canvas, Liquid templating)
  • Proficiency in HTML/CSS for email
  • Experience working in a CRM or CDP with hands-on segment creation, preferably with Lexer
  • Strong understanding of customer segmentation, personalization, and journey mapping.
  • Experience working across multiple verticals or brands
  • Analytical mindset with experience using tools like Google Analytics 4, Looker, or Tableau
  • Excellent project management and communication skills
  • Background in ski/resort, hospitality, or retail industries
  • Familiarity with loyalty programs and guest experience platforms
Additional InformationWork Environment & Physical Demands
  • Ability to stand, type and sit at desk/computer for most of the work shift executing repetitive movements
  • No adverse or hazardous conditions
  • Not required, but preferred to be able to occasionally lift, push or pull 25 lbs. individually or with assistance
Job Benefits
This position is categorized as a regular full-time position eligible for the following benefits:
Enrollment dates differ across the various programs.
  • Health, Dental and Vision Insurance Programs
  • Flexible Spending Account Programs
  • Life Insurance Programs
  • Paid Time Off Programs
  • Paid Leave Programs
  • 401(k) Savings Plan
  • Employee Ski Pass and Dependent Ski Passes
  • Other company perks
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. By accepting a position with Aspen One, Aspen Snowmass, Aspen Ventures or Aspen Hospitality you acknowledge that you are able to perform the essential functions of the job with or without reasonable accommodation. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job. To request accommodation during the application and interviewing process, please contact Human Resources at 970-300-7700.This job description is designed to indicate the general nature and level of work. It is not designed to contain or be interpreted as a comprehensive list of all duties, responsibilities, and qualifications required of employees assigned to this job. Duties and responsibilities may change at any time with or without notice.Aspen One is an equal opportunity employer (Minority/Female/Disabled/Veteran). At Aspen One, inclusion, equity, and diversity are fundamental to fulfilling our vision of building a better workplace and better world. From our hiring practices through the entire employee experience, we embrace and celebrate the unique experiences, perspectives and cultural backgrounds that each employee brings to the workplace. We encourage diverse points of view which allows us to develop innovative solutions to the ever-evolving world of work. Aspen One strives to foster an environment where our employees feel respected, valued and empowered, and our team members are at the forefront of helping us promote and sustain an inclusive workplace that works for all.For an overview of Aspen One Company's benefits and other compensation visitAspen One participates in E-Verify.

Aspen One