Direct Marketing Manager

Boyd Gaming

  • Las Vegas, NV
  • Permanent
  • Full-time
  • 15 days ago
Company DescriptionBoyd Gaming Corporation has been successful in gaming jurisdiction in which we operate in the United States and is one of the premier casino entertainment companies in the United States. Never content to rest upon our successes, we will continue to evolve and retain a position of leadership in our industry.Our past success, our current business philosophies and our sound business planning, combine to position Boyd Gaming Corporation to maximize value for our shareholders, our team members and our communities.Job DescriptionOversee the effective management of multi-property and property-specific direct marketing campaigns ensuring they are completed accurately, cost-effectively, and in a timely manner.
  • Manage a team of 3-6 team members responsible for the execution of multi-property and property-specific direct marketing campaigns.
  • Effectively plan, organize, and manage the process for guest segmentation, list management, group and offer set-up, mailer development and print production, and delivery of mailings to targeted guests.
  • Organize and manage multiple direct marketing projects to ensure timely completion.
  • Support the execution of kiosk-based as well as E-Commerce managed digital marketing programs and campaigns.
  • Select and manage competent, cost-effective outside agencies and consultants as required to assist in direct marketing initiatives.
  • Obtain RFPs on all jobs and ensure all invoices are paid accurately and on time.
  • Develop department team members' present and future capabilities in a manner consistent with Boyd Style.
  • Support the analysis of campaign effectiveness and recommend ways to improve their productivity.
  • Assist properties in their marketing campaigns when needed.
  • Develop good working relationships with other corporate department vital to the successful, timely completion of direct marketing campaigns including, but not limited to, Creative Studio, Digital, and IT.
  • Performs all other job related duties as requested.
Qualifications
  • Undergraduate degree in related field required.
  • Three (3) or more years of professional experience in database marketing.
  • Casino industry database marketing experience preferred.
  • Excellent interpretation skills.
  • Ability to collaborate effectively with property staff.
  • Strong bias toward assisting the properties to achieve their goals.
  • Able to influence and get things done without formal authority.
  • Strong organizational and project management skills.
  • Able to multi-task multiple concurrent projects.
  • Knowledgeable of database marketing programs and direct mail design, production, and fulfillment.
  • Proficient in Microsoft Office, including Excel
  • Knowledge of CRM systems, Salesforce
  • Strong quantitative, analytical and strategic thinking skills.
  • Ability to coach and teach.
  • Leadership skills.
  • Deadline oriented.
  • Must be able to obtain/maintain any necessary licenses and/or certifications.
Additional InformationAll your information will be kept confidential according to EEO guidelines.Boyd Gaming is proud to be an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state, or local protected class.

Boyd Gaming