
Quant Analytics (Marketing)-Senior Associate
- Columbus, OH
- Permanent
- Full-time
- Collaborate with business partners to gather requirements and document technical specifications
- Interpret marketing strategy and translate it into data and code
- Define customer segmentations for enhanced audience targeting, generating insights on campaign strategies across channels, and developing dashboards on campaign performance
- Pull data from internal and external data sources via SQL and SAS. Develop, debug, and execute SAS/SQL code to define populations for campaigns
- Assess and maintain data and process integrity
- Understand nuances in the process and data while effectively relaying those to partners in a consultative manner to optimize marketing programs
- Complete projects from start to finish without supervision
- Bachelor's degree in a quantitative or related field such as: Computing and Information Theory, Business (w/ quantitative focus), Statistics, Applied Mathematics, Econometrics, Biostatistics, or Operations Research.
- 3+ years' experience with SQL on various platforms such as Teradata, DB2, Oracle, or SQL Server
- Proficient with SAS or similar structured programming language such as Python, R
- Strong logic, problem-solving, and data skills.
- Ability to learn the business, innovate by designing new processes, and effectively consult on the design and execution of marketing programs.
- Results-oriented with proactive approach to eliminating problems
- Ability to articulate root causes, comfortable escalating concerns, proactively raises concerns when timelines are in jeopardy of not being met
- Excellent time management and ability to prioritize with strong organizational skills and attention to detail
- Understand the cost-benefit balance between solution sophistication and practicality
- Comfortable working with team members, clients, and senior executives.
- Effective communication with all parties at varying levels of analytical/technical understanding is also critical to success in the role.
- Experience in campaign marketing and knowledge of targeted marketing campaigns
- SAS/SQL Base Certification and/or additional certification levels
- Financial service industry experience
eQuest