Associate Director of Marketing, Digital | Columbia Hospitality

Columbia Hospitality

  • Seattle, WA Columbia, SC
  • $94,000-99,000 per year
  • Permanent
  • Full-time
  • 7 days ago
Associate Director of Marketing, Digital | Columbia HospitalityColumbia Hospitality, Inc. is seeking an Associate Director of Digital Marketing who brings leadership, curiosity, and deep experience in digital strategy and execution. This role will oversee our digital marketing team, with a focus on driving revenue, increasing visibility, and elevating our brand presence across all digital marketing channels. The Associate Director will thrive in a fast-paced environment and collaborate across teams to create an authentic and exceptional experience for guests, team members, and owners.Let’s start off with the most important part-what’s in it for you:The Perks*Eligibility of perks is dependent upon job status
  • Salary Range: $94,000 to $99,000 DOE
  • Cellphone Allowance
  • Incentive Eligible
  • Commuter/Parking Allowance
  • Get Paid Daily (Make any day payday)
  • Paid Time off & Holiday Pay (Because Balance Matters)
  • Benefits - Medical, Dental, Vision, Disability, 401K
  • HSA/FSA Plans -with employer contribution
  • Values Based Culture (#OMGLIFE)
  • Culture Add (Creating Space for Fresh Perspectives)
  • Referral Bonus (Get Paid to Recruit)
  • Discounted Lodging, Dining, Spa, Golf, and Retail (Yes, Discounted Travel!)
  • Employee Assistance Program
  • “Columbia Cares” Volunteer Opportunities
  • Committee Participation Opportunities (Fun, Philanthropic, Diversity/Equity/Inclusion)
  • Online Learning Platform to Help You Grow!
  • Third Party Perks (Including discounts on Pet Insurance, Rental Cars, Movie and Concert Tickets, Theme Park and Attractions & so much more)
Our Commitment to you:“People never forget how you made them feel.” Maya Angelou’s famous statement serves as a rallying cry throughout Columbia Hospitality and fuels our collective drive - and success.Our people are our purpose, and our brand is our people. We seek extraordinary individuals who drive our brand promise of Creating Exceptional Experiences. We are a people-first organization, ignited from the inside to succeed on the outside. We are a tight-knit, inclusive, values-driven team and we trust one another to have each other’s backs. We show up every day with open hearts, an inclusive mindset, and a genuine respect for those around us. We have fun, grow together, and strive to leave a positive lasting impression on everyone we meet.What you’ll do:
The Brass Tacks
  • Lead Columbia Hospitality’s digital marketing team, providing strategic guidance and day-to-day management of the Senior Digital Media Strategist, Web Developer, and SEO Specialist.
  • Mentor and support team members, strengthening platform expertise, campaign strategy, and SEO-driven content practices across the marketing team.
  • Provide prioritization and clear direction to the digital team, ensuring alignment between paid media, SEO, and web strategies.
  • Oversee paid media performance, site performance, and SEO efforts to ensure a unified and measurable digital marketing strategy.
  • Guide campaign planning and prioritization for the digital team, fostering a culture of testing, learning, and continuous improvement.
  • Oversee all paid digital advertising campaigns – including Google Ads, Meta platforms, Linkedin ads and other paid channels – ensuring strong ROI and alignment with each property’s unique positioning.
  • Oversee strategy and execution of hospitality-specific advertising platforms, including Booking.com, Expedia Travel Ads, and metasearch.
  • Lead SEO strategy and performance monitoring for all property websites, collaborating with internal and third-party experts as needed.
  • Partner with the Web Developer to monitor, report on, and improve website health, including UX, load speed, mobile performance, and analytics tracking.
  • Serve as a key collaborator to marketing, revenue, and property leadership teams, translating business goals into digital marketing strategies.
  • Lead development of annual digital marketing budgets and strategic plans.
  • Present digital marketing strategies and metrics in owner-facing presentations.
  • Monitor and manage digital budgets to ensure spend is aligned with business goals, optimizing allocation across campaigns and platforms for maximum impact.
  • Identify opportunities to improve how we track, interpret, and share digital results – owning and evolving the monthly reporting process to be more streamlined and insight-driven.
  • Develop and implement SOPs for digital marketing tools, channels, and processes.
  • Manage vendor and agency relationships related to digital media, web development, and marketing platforms/tools.
  • Serve as a clear, confident communicator – able to distill digital performance and strategy for marketing team members, senior leaders, and owners.
  • Stay current on industry trends, digital tools, and platform updates, bringing strategic oversight and forward momentum to Columbia Hospitality’s digital marketing approach.
The Nitty Gritty
  • Bachelor’s degree in marketing, communications, or a business-related discipline.
  • 6+ years of progressive experience in digital marketing, with at least 3 years in a leadership role. Hospitality experience preferred.
  • Direct, hands-on experience managing paid advertising campaigns across platforms like Google Ads and Meta.
  • Proven track record of relationship and stakeholder management, including collaboration with senior leaders and owners.
  • Strong understanding of SEO best practices, website UX, and analytics tools (e.g. Google Analytics).
  • Deep knowledge of performance marketing strategies, including PPC, retargeting, metasearch, and hospitality ad platforms.
  • Strong people management skills with proven experience leading a team.
  • Proficient in project management tools and Microsoft Office Suite.
  • A balance of creative, technical, and analytical thinking.
  • Strong presentation skills, with the ability to distill complex digital strategies and analytics to key stakeholders with varied digital knowledge.
  • Organizational skills and attention to detail.
  • Conviction for creating and managing operating processes.
  • Ability to balance strategic oversight with hands-on execution when needed.
  • Ability to thrive in a fast-paced environment.
  • Effective project and personal management skills, including time management, planning, execution, and delivery of results.
COMPENSATION AND SCHEDULE REQUIREMENTS
  • DOE
  • This is a full-time, exempt (salaried) position typically working Monday through Friday, with limited evening and weekend time commitments.
  • This role is expected to be in-office four days per week (subject to change).
Don’t meet every single requirement? At Columbia Hospitality we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may just be the right candidate for this or other roles.

Columbia Hospitality