Manager, Commerce - Display (Target)
Omnicom Media Group
- New York City, NY
- $50,000-100,000 per year
- Permanent
- Full-time
- At least 3-5 years of programmatic retail media experience across one or more eRetail platforms and DSPs (Amazon, Walmart, TTD, etc.)
- Demonstrable expertise across all aspects of programmatic retail media with the ability to plan and run self-serve DSP campaigns with little supervision.
- Skilled at planning and managing enterprise level client engagements and budgets.
- Experience with at least one or more tech providers such as Pacvue, Skai, Helium10, MerchantWords, Jungle Scout, Analytic Index, etc.
- Proven track record of flawless execution, driving growth, client retention, and exceeding various stakeholder expectations.
- Ability to engage with clients in, for example, campaign strategy setting discussions, weekly performance calls, campaign reviews, etc.
- Clear and concise communicator with the ability to create and present compelling performance narratives across a wide set of data.
- Deep understanding of retail readiness as well as additional paid and organic drivers of success (operations, promotions, content, paid search, off-platform media, etc.)
- Ability to write a campaign strategy document and a campaign review document.
- The ideal candidate can operate at a very high level as an individual contributor yet is on the cusp of leading a team. Team leadership is a near term growth opportunity for this role.
- Able to work in an agile environment. Able and comfortable dealing with ambiguity to make decisions and take action for the betterment of our clients.
- Team player. Curious. Ambitious.
- Individual must also maintain an extreme level of confidentiality in dealing with all information that flows through the office.
- Working knowledge of retail paid search with the ability to communicate the value of a full-funnel approach to clients.
- Direct, hands-on experience with planning, creating, managing, and measuring retail paid search campaigns.
- Understanding of how to plan and measure off-platform media activations driving to eRetailer sites.
- Experience with planning and executing Shopper Marketing programs and/or coordinating with Shopper Marketing teams.
- Working or advanced knowledge of Amazon Marketing Cloud and other various data clean rooms.
- Plan, create, optimize, and measure on-site and off-site programmatic media campaigns for clients across Amazon DSP, Walmart DSP, Kroger/KPM PMP, Target/Roundel, TTD, and others.
- Partner with internal and client teams to provide best in class connected commerce capabilities (retail media, shopper marketing, operations, content, analytics, etc.).
- Manage campaigns to meet and exceed a wide range of specified performance goals such as advertising efficiency, profitability, growth, new product launches, and more.
- Ensure client budgets are properly paced, met, and not exceeded.
- Remain at the forefront of the retail media industry, helping to define best practices, identify new opportunities, and actively contribute to our body of knowledge and expertise across the company.
- Plan campaigns including writing campaign briefs to specify budgets, media needs, performance goals, measurement needs, etc. Coordinate with project management and ad operations teams to activate media.
- Manage self-service DSP campaigns as well as plan and oversee managed service campaigns.
- Help guide development of retail media services and drive growth of this practice, partnering with business development and account teams to pitch and win new business.Support various teams with proactive thought leadership and content to help internal training and capability development.