Manager, Commerce - Display (Target)

Omnicom Media Group

  • New York City, NY
  • $50,000-100,000 per year
  • Permanent
  • Full-time
  • 2 months ago
Job Description:OverviewAs a leading global media network, Omnicom Media Group (OMG) sets itself apart with an agile, client-first approach that helps businesses thrive today and into the future. With more than 21,000 employees globally, OMG has the talent, expertise and clout to deliver unprecedented levels of innovation for our clients. The group is comprised of some of the world's most awarded agencies. From leadership to entry-level talent, we are a diverse mix of ages, genders, ethnicities, skill sets and backgrounds. This role will be on a highly visible team, fully dedicated to the success of this important partnership with our client, L’Oréal.For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Their goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.Qualifications
  • At least 3-5 years of programmatic retail media experience across one or more eRetail platforms and DSPs (Amazon, Walmart, TTD, etc.)
  • Demonstrable expertise across all aspects of programmatic retail media with the ability to plan and run self-serve DSP campaigns with little supervision.
  • Skilled at planning and managing enterprise level client engagements and budgets.
  • Experience with at least one or more tech providers such as Pacvue, Skai, Helium10, MerchantWords, Jungle Scout, Analytic Index, etc.
  • Proven track record of flawless execution, driving growth, client retention, and exceeding various stakeholder expectations.
  • Ability to engage with clients in, for example, campaign strategy setting discussions, weekly performance calls, campaign reviews, etc.
  • Clear and concise communicator with the ability to create and present compelling performance narratives across a wide set of data.
  • Deep understanding of retail readiness as well as additional paid and organic drivers of success (operations, promotions, content, paid search, off-platform media, etc.)
  • Ability to write a campaign strategy document and a campaign review document.
  • The ideal candidate can operate at a very high level as an individual contributor yet is on the cusp of leading a team. Team leadership is a near term growth opportunity for this role.
  • Able to work in an agile environment. Able and comfortable dealing with ambiguity to make decisions and take action for the betterment of our clients.
  • Team player. Curious. Ambitious.
  • Individual must also maintain an extreme level of confidentiality in dealing with all information that flows through the office.
Bonus experience (nice to have):
  • Working knowledge of retail paid search with the ability to communicate the value of a full-funnel approach to clients.
  • Direct, hands-on experience with planning, creating, managing, and measuring retail paid search campaigns.
  • Understanding of how to plan and measure off-platform media activations driving to eRetailer sites.
  • Experience with planning and executing Shopper Marketing programs and/or coordinating with Shopper Marketing teams.
  • Working or advanced knowledge of Amazon Marketing Cloud and other various data clean rooms.
Responsibilities
  • Plan, create, optimize, and measure on-site and off-site programmatic media campaigns for clients across Amazon DSP, Walmart DSP, Kroger/KPM PMP, Target/Roundel, TTD, and others.
  • Partner with internal and client teams to provide best in class connected commerce capabilities (retail media, shopper marketing, operations, content, analytics, etc.).
  • Manage campaigns to meet and exceed a wide range of specified performance goals such as advertising efficiency, profitability, growth, new product launches, and more.
  • Ensure client budgets are properly paced, met, and not exceeded.
  • Remain at the forefront of the retail media industry, helping to define best practices, identify new opportunities, and actively contribute to our body of knowledge and expertise across the company.
  • Plan campaigns including writing campaign briefs to specify budgets, media needs, performance goals, measurement needs, etc. Coordinate with project management and ad operations teams to activate media.
  • Manage self-service DSP campaigns as well as plan and oversee managed service campaigns.
  • Help guide development of retail media services and drive growth of this practice, partnering with business development and account teams to pitch and win new business.Support various teams with proactive thought leadership and content to help internal training and capability development.
Compensation Range: $50,000 - $100,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, Benefits include: health/vision/dental insurance, 401(k), Healthcare Flexible Spending Account, Dependence Care Flexible Spending Account, vacation, sick, personal days, paid parental leave, and paid medical leave, STD/LTD insurance benefits.OMG is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.

Omnicom Media Group