Brand Manager-Splash

Primo Brands

  • Stamford, CT
  • $129,397-143,670 per year
  • Permanent
  • Full-time
  • 22 days ago
Overview:Primo Brands is a leading branded beverage company in North America with a focus on healthy hydration. We are proud to offer an extensive and iconic portfolio of highly recognizable, sustainably sourced, and conveniently packaged branded beverages distributed across more than 150,000 retail outlets.If you are a current associate of Primo Brands, please apply via MyADP.Pay Range: $129,397 - $143,670. This role is eligible for an annual bonus.We are currently seeking a Brand Manager to join the BlueTriton Brands Marketing organization based in Stamford, CT. This position will be responsible for leading and executing brand building strategies, managing day-to-day business and marketing execution, leading cross-functional and inter-agency teams, developing the brand innovation/renovation pipeline, and contributing to the shaping of long-term portfolio positioning and strategy. Responsibilities:Key responsibilities for this position include, but are not limited to: * Lead the development and execution of annual marketing plans which address all aspects of the marketing mix including packaging, renovation plan and launch, pricing, promotion, market research, advertising and media. Inherent in this responsibility is working closely with all internal and external functions to translate long-term strategy into highly effective annual marketing and sales strategies and tactics.
  • Drive cross-functional team (incl. Consumer Insights, Packaging Operations, Supply Chain, R&D, Finance) to develop and execute key business initiatives, ranging from new items, renovations and driving demand initiatives; includes high level of collaboration, consolidating information.
  • Participate in Commercial Planning process, working closely with sales to develop joint commercial plans for the following year and supporting key brand initiative implementation within retail channels.
  • Lead monthly brand reviews to analyze and diagnose market share/shipment performance to appropriate leadership and stakeholders. This includes identifying key root causes, trend analysis and developing actionable recommendations.
  • Manage the brand P&L and budget and work closely with financial co-pilot to report to senior management on an ongoing basis.
  • Manage portfolio initiatives for the regional spring water team, including but not limited to pack renovations, special packs, partner activation etc.
Qualifications:Key qualifications for this position include, but are not limited to:
  • Minimum 5 years’ experience in Brand Management, preferably for Consumer-Packaged Goods / Beverage industries. Agency or client side.
  • Brand Quarterback: Experience developing brands, managing agency partners and brand planning (commercialization, budgeting & forecasting)
  • Leadership skills: Ability to effectively interface at all levels
  • Problem Solver: Creative thinker with strategic and analytical skills
  • Solid Marketing Fundamentals. Must have strong knowledge of Marketing fundamentals, analytical expertise, and be familiar with syndicated data sources and internal data sources
  • Innovative thinker: experience in bringing products and/or campaigns to life with limited resources (financial and people)
  • Experience first: MBA not mandatory
Salary Range Disclaimer:
The salary range provided for this position is an approximation based on market research, internal compensation data and the candidate’s qualifications and experience. Final salary offers are determined through a comprehensive evaluation of candidate qualifications and may vary depending on factors such as skills, experience, and geographic location of the position. Other components of the compensation package, including benefits and bonuses, will also be considered. We are committed to fair and equitable compensation practices, and we encourage open dialogue about compensation during the interview process.

Primo Brands