Manager, Digital Marketing (Country)
- Los Angeles, CA
- $58,656-80,000 per year
- Permanent
- Full-time
The Digital team at Atlantic Music Group is a full-service, agency-like marketing team dedicated to building artist careers at the intersection of music and technology. We are responsible for the entire digital strategy and marketing for all artists on our roster. As artist partners in 360 relationships, we cover all aspects of an artist's career, including music, touring, and merchandise. Through creative marketing campaigns, we build online and mobile fan communities with a focus on evolving how fans listen to, participate in, and purchase music and related products. We create, market, distribute, and optimize content, develop and implement CRM/fan acquisition strategies, and work with new, engaging digital platforms and startups.Your role:This position is responsible for daily management of the digital marketing strategy for the country roster at Atlantic Music Group. The Manager will manage digital content development, grassroots digital community building, and the development of the artist accounts on relevant applications and sites (TikTok, Snapchat, YouTube, Twitter, Instagram, Facebook, etc.). In addition, this role requires a strong understanding of the country music landscape and audience. The Manager will develop and execute platform-specific strategies that authentically resonate with country fans—leveraging grassroots loyalty, storytelling, and live performance culture—while staying attuned to trends in the digital space. This includes creating content optimized for discovery on TikTok and YouTube, deepening fan engagement through Facebook groups and community-driven platforms, and collaborating with country tastemakers and influencers to amplify campaigns in ways that feel genuine to the genre.Here you’ll get to:Partner with country artists, managers, and key label executives to shape innovative, impactful digital marketing strategiesOversee multiple artist projects simultaneously, driving every stage of a digital music release from concept to completionCollaborate with product managers and our in-house creative, development, and video teams to bring artists’ visions to lifeWork closely with the influencer marketing team to deliver campaigns cohesive with the digital strategy and overall artist positioning propositionBrainstorm and execute content strategies across platforms — including socials, websites, fan pages, DSPs, and moreBuild and nurture community-driven initiatives both online and IRL, fostering deeper artist-fan connectionsDevelop and manage strong relationships with digital partners and affiliates to expand artist visibility and reachPlan, budget, and launch targeted ad campaigns that effectively engage desired audiences and strengthen market presenceWork hand-in-hand with artists and managers to anticipate needs, deliver solutions, and ensure seamless executionMaintain a detail-oriented, highly organized approach to guarantee smooth rollouts across all campaigns and releasesReport on digital initiatives with regular updates, recaps, and insights during weekly meetingsAbout you:You have a degree in Marketing, Communications, or similarYou have a passion for music and tech - we know you’re at you’re best when you’re doing what you love, and we are looking for candidates that LOVE the internet, technology, social and musicYou love country musicYou have AMAZING organizational abilitiesYou can multitask and prioritizeYou can manage multiple deadlines and urgent tasksYou are willing to learn a little bit of everything, and open to take on anythingYou are incredibly detail-orientedYou are excellent at listening, interpreting, and communicatingYou are creativeYou are a self-starterYou are curious and ask questionsWe’d love it if you also had:Working knowledge of interactive technologies and tools including email, social media, and viral marketing techniques (TikTok, Twitter, Instagram, Facebook, Discord, YouTube, SoundCloud, Snapchat, etc.)An understanding of what content moves online conversationsUnderstands trends and what might be the next great social platformExperience and knowledge of streaming platformsExperience with Photoshop, video editing and social media publishing toolsAbout us:As the home to 10K Projects, Asylum, Atlantic Music Group, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world’s premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalog of more than one million copyrights worldwide. Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX. In addition, WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands.Together, we are Warner Music Group: Independent Minds. Major Sound.Love this job and want to apply?Click the “Apply” link at the top of the page, or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile, but will still allow you to upload a resume and cover letter.Don’t be discouraged if you don’t hear from us right away. We’re taking our time to review all resumes, and to find the best people for WMG.Thanks for your interest in working for WMG. We love it here, and think you will, too.#LI-OnsiteThis position requires a minimum of four days per week in the office. We value in-office collaboration and believe it's essential for talent development and fostering strong working relationships.Salary Range$58,656 to $80,000 AnnuallySalary ranges are included for job postings where required by law. The actual base pay is dependent upon many factors, such as work experience and business needs. The pay range is subject to change at any time dependent on a variety of internal and external factors.Warner Music Group is an Equal Opportunity Employer.Links to relevant documents: