Senior Director - Digital Acquisition and Revenue Marketing (Growth)

Freshworks

  • San Mateo, CA
  • Permanent
  • Full-time
  • 17 days ago
Company DescriptionOrganizations everywhere struggle under the crushing costs and complexities of “solutions” that promise to simplify their lives. To create a better experience for their customers and employees. To help them grow. Software is a choice that can make or break a business. Create better or worse experiences. Propel or throttle growth. Business software has become a blocker instead of ways to get work done.There's another option. Freshworks. With a fresh vision for how the world works.At Freshworks, we build uncomplicated service software that delivers exceptional customer and employee experiences. Our enterprise-grade solutions are powerful, yet easy to use, and quick to deliver results. Our people-first approach to AI eliminates friction, making employees more effective and organizations more productive. Over 72,000 companies, including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, trust Freshworks' customer experience (CX) and employee experience (EX) software to fuel customer loyalty and service efficiency. And, over 4,500 Freshworks employees make this possible, all around the world.Fresh vision. Real impact. Come build it with us.Job DescriptionWe are seeking a Senior Director of Digital Acquisition and Revenue Marketing (Growth) to lead and optimize Freshworks' digital marketing strategy. This key leadership role will focus on developing strategies, driving execution, and scaling a high-performing team to drive demand generation and revenue growth through digital channels. You will work cross-functionally with sales, marketing, and operations teams to ensure alignment and deliver measurable results, while fostering innovation and operational excellence.The ideal candidate will have a strategic, data-driven mindset, with deep expertise in SaaS, product-led growth (PLG), trials, and full-funnel performance marketing. You'll bring extensive experience in digital planning, media execution, ad operations, and stakeholder management, paired with the passion of a marketer, the insight of a strategist, and the drive of a doer.Key Responsibilities
  • Develop and execute digital acquisition and revenue marketing strategies to drive customer acquisition, engagement, and conversions across SEM, SEO, social, Affiliate marketing, display, email, and ABM.
  • Optimize full-funnel digital campaigns to generate high-quality leads, maximize ROI, and drive pipeline and revenue growth.
  • Build and manage a high-performing digital marketing team, fostering a culture of innovation, data-driven decision-making, and continuous learning.
  • Collaborate with sales, product marketing, and operations teams to ensure alignment and optimize the buyer journey across digital touchpoints.
  • Leverage data and analytics to define KPIs, track performance, and optimize marketing strategies for efficiency and impact.
  • Oversee the digital media budget, ensuring effective allocation and execution across channels to meet revenue goals and maximize spend efficiency.
  • Architect and execute high-velocity digital demand generation programs to deliver sales-ready leads to our inside sales team's queue, ensuring every prospect interaction is data-enriched and primed for immediate engagement.
  • Lead the adoption and integration of marketing technologies, including AI-driven solutions, to enhance operational efficiency and scalability.
  • Report regularly on performance metrics, business impact, and insights to senior leadership and key stakeholders to drive data-driven decision-making.
Qualifications
  • 12+ years of experience in SEO and content marketing, preferably in B2B SaaS
  • Proven experience leading SEO strategies and demand gen content efforts at scale
  • Strong expertise in technical SEO, content strategy, local SEO, and link-building
  • Experience managing SEO agency relationships and internal teams
  • Deep understanding of demand gen funnels and content-driven customer journeys
  • Strong analytical skills with proficiency in Google Analytics, SEMrush, Ahrefs, and other SEO tools
  • Experience with marketing automation tools, A/B testing, and conversion rate optimization
  • Working knowledge of HTML, CMS platforms (WordPress), and web development best practices
  • Ability to influence and collaborate across cross-functional teams
  • Experience using AI and automation to scale content creation and optimization
  • Strong written and verbal communication skills, with a thought leadership mindset
Additional InformationThe annual base salary range for this position is $228,200 - $327,980 USD.Compensation is based on a variety of factors including but not limited to location, experience, job-related skills, and level. Bonus/equity may be available.Freshworks offers multiple options for dental, medical, vision, disability and life insurances. Equity + ESPP, flexible PTO, flexible spending, commuter benefits and wellness benefits are also offered. Freshworks also offers adoption and parental leave benefits.At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.

Freshworks