Associate Media Director (Retail Media Planning)

• Develop and deliver effective media strategies and plans, utilizing research tools, historical client data, and knowledge of the media landscape and innovations.
• Research, develop, and share POVs on new client opportunities.
• Build relationships with clients; work seamlessly with clients throughout campaign development and implementation, resolving any issues with regards to changes in direction, campaign goals, and budgets.
• Translate media strategies into tactical plans that achieve client's objectives and fit within budget.
• Create strong relationships with retail media partners and stay current on relevant upcoming offerings.
• Negotiate with vendor partners to obtain media availability and placement, advantageous rates, and added value; evaluate appropriate media opportunities for achieving client objectives.
• Act as a liaison between the media and account team to ensure that project milestones, timelines, and deliverables are met.
• Monitor buys in progress, arrange for make goods and credits, and update any related changes in the buy software.
• Analyze and report results of media campaigns.
• Maintain documentation of creative assets and costs for planned and placed media activity across all internal reports (flowcharts and buys).

• Able to communicate clearly, thoroughly, succinctly, and in a timely manner both verbally and in writing; follow up on outstanding issues; ask questions.
• Keen attention to detail with strong mathematical and Microsoft Excel skills; able to identify and understand anomalies in large data sets.
• Able to build relationships across the team, department, vendors, and clients.
• Proactive approach demonstrated by providing regular project timeline and budget updates and anticipating potential problems and obstacles.
• Able to review results and performance of paid media campaigns based on predetermined success indicators, determine effectiveness and report back to client.

• 6-8 years of media experience working in an agency setting
• Experience working with Retail Media Networks (Walmart Connect, Target Roundel, Albertsons, Kroger, etc)
• Experience mentoring junior team members
• Client facing experience

• Passionate, driven people | We champion a culture of people that do extraordinary work.
• Consciously cultivated culture | We aim to embody the behaviors to build an inclusive community that is in it together, bringing both positivity and active listening into the workplace as we simultaneously strive to empower creative bravery.
• Competitive benefits | What we offer full time hires ranges from the full spectrum of group health coverage options (medical, dental, vision) to a generous 401k match (100% dollar-for-dollar match, up to 5% of salary contribution), and a variety of paid time off offerings that reflect our investment in all aspects of your overall life balance and wellness.
• Growth-minded opportunities | We aim to nurture a culture of real-time feedback, growth-oriented mindset, and plenty of training opportunities through VML and WPP, so you can continue to grow personally and professionally.

VML