Principal Marketing Analytics & Data Scientist
AbbVie
- Irvine, CA
- Permanent
- Full-time
- Develop and implement methods for extracting patterns and correlations from both internal and external data sources using machine learning toolkits.
- Construct and develop predictive models that are reliable, scalable, and modular.
- Maintain and optimize existing machine learning models.
- Develop plan to put machine learning models into production.
- Adopt new tools/techniques to increase performance, automation, and scalability.
- Report, visualize and communicate results to internal stakeholders on a regular basis.
- Work with stakeholders to define business questions, requirements, timelines, objectives, and success criteria.
- Examine relevant data and quickly develop an analytics plan that will answer key business questions and create value for clients.
- Work with data sets of varying degrees of size and complexity, including both structured and unstructured data.
- Transform data into actionable insights and recommendations. Present clear and concise results. This includes processing, cleansing, and verifying the integrity of data used for analysis.
- Develop analytical solutions by using and applying appropriate methodology - including, but not limited to, regression, forecasting, clustering, decision trees, simulation, optimization, machine learning, and neural networks.
- Design and define approach to scale and operationalize models for machine learning.
- An experience in measurement solutions like lift measurement, Multi-Touch Attribution etc.
- Masters' degree required in quantitative fields such as Statistics, Engineering, Operations Research, Computer Science or Economics.
- 7+ years' progressive business experience in marketing analytics, database marketing, data engineering and predictive modeling or strong academic background.
- Ability to develop advanced machine learning models using scikit-learn, Keras, or other machine learning frameworks.
- Strong algorithmic design skills. Execute analytical experiments methodically while outputting reproducible research.
- Demonstrated proficiency in Python, R, SQL, Relational databases (Teradata, Oracle etc.), BI tools (Power BI, Qlik Sense) and IDEs like Jupyter, with experience in leveraging available packages and libraries to accelerate time to market.
- Experience with big data technologies like Hive, Impala, Hue etc.
- Experience in Pharmaceutical datasets like patient claims and syndicated data from IQVIA (IMS) and Symphony Health Solutions a big plus.
- Strong problem solving and interpersonal skills and ability to work as part of a diverse team including IT and Line of business analytics teams.
- Bring a strong entrepreneurial spirit and ability to think dynamically.
- Strong communication skills, written and verbal.
- Project management experience; solid attention to detail and operational focus.
- The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.
- We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
- This job is eligible to participate in our short-term incentive programs.
- This job is eligible to participate in our long-term incentive programs.