Digital Marketing Manager (Restaurants/Hospitality)

Specialty Restaurants

  • Costa Mesa, CA
  • $90,000-105,000 per year
  • Permanent
  • Full-time
  • 10 hours ago
  • Apply easily
With over 15 iconic restaurant locations and growing-including beloved destinations like Rusty Pelican, Whiskey Joe's, and Castaway-Specialty Restaurants is a family-owned company with a rich legacy and an exciting future. Our restaurants are consistently recognized for excellence, including accolades such as OpenTable's Most Scenic Restaurants, Diner's Choice Awards, and regional "Best Of" honors.Position Overview:As our Digital Marketing Manager, you will own and execute the digital strategy across our restaurant portfolio. From optimizing paid ads to improving local SEO and driving covers, you'll lead efforts that increase brand awareness, loyalty, and sales. This role is perfect for someone with a strong digital toolkit, creative instincts, and project management experience-especially in the food, beverage, or hospitality industry.Why Join the Specialty Restaurants Marketing Team?You'll be joining a marketing team that values creativity, innovation, and measurable results. If you thrive in a fast-paced, multi-concept environment and want to shape the future of restaurant marketing, we'd love to meet you.Top-notch Benefits:
  • Competitive salary in the range of $90,000 - $105,000 annually depending on experience
  • Benefits including vacation pay, medical, dental and vision insurance
  • Lifestyle Spending Account, this benefit supports you and your family in numerous ways such as through gym memberships, child care, groceries, student loans & more!
  • Company dining package with allotted spending amount each month
  • Variety of Supplemental Benefit Plans for life's unknowns
  • 401k with annual employer match after 12 months (ER match 25% of the first 5% contribution)
  • Employer paid life Insurance throughout the length of employment
  • Paid/Floating holidays for 5 major holidays
  • Education Assistance Program (EdAP) for hospitality related education growth
  • Employee Assistance Program (EAP) to assist with work life balance
  • Management Referral Program with up to a $4,000 payout for qualifying management positions
Key Responsibilities:
  • Plan, launch, and optimize paid media campaigns (Meta, Google Ads, programmatic, etc.) to drive traffic, reservations, and off-premise sales.
  • Monitor ROAS and CPL metrics and report performance.
  • Manage updates across 16+ brand websites, ensuring accuracy of menus, hours, promotions, and ADA compliance.
  • Audit and optimize content for SEO, usability, and conversion.
  • Partner with our loyalty platform (Punchh) to improve retention, acquisition, and lifecycle marketing campaigns.
  • Build automation flows, re-engagement strategies, and promo offers.
  • Work with local teams and creatives to enhance our social voice and local relevance.
  • Monitor digital listings (Google Business Profile, Yelp, etc.) and manage reviews and reputation.
  • Oversee campaign timelines, creative requests, and digital rollout plans across all locations.
  • Collaborate cross-functionally with marketing, operations, and third-party vendors.
Qualifications:
  • 4+ years of experience in digital marketing
  • Restaurants or hospitality industry marketing experience
  • Proficient in setting up ads in Meta and Google Ads
  • Experience working with website CMS platforms (PopMenu or similar)
  • Knowledge of Punchh or other loyalty/CRM platforms preferred
  • Strong analytical skills with experience reporting performance metrics
  • Excellent project management, communication, and organizational skills
  • Experience managing multiple brands or locations is a plus
Disclaimer: The above job description is meant to describe the general nature and level of work being performed; and is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position.We are an Equal Opportunity Employer. We recognize that people are our finest asset. It is our policy to provide equal employment opportunities to all individuals, regardless of race, creed, color, religion or belief, national origin, sex, ancestry, age, marital status, veteran status, disability, medical condition, gender identity or sexual orientation or any other classification protected by law.Specialty Restaurants Corporation maintains a drug free workplace. The Company will consider for employment qualified applications with criminal histories in a manner that is consistent with local, state, and federal law. All job offers are contingent upon successfully passing of a background check.All job offers are contingent upon successfully passing a background check.

Specialty Restaurants