Marketing & Communications Strategist

Gannett Fleming

  • Mechanicsburg, PA
  • $65,000-75,000 per year
  • Permanent
  • Full-time
  • 10 days ago
GFT is seeking a Marketing & Communications Strategist to join our MarCom team in Pennsylvania (Philadelphia, Mechanicsburg, or Valley Forge) or Maryland (Owings Mills or Baltimore), offices!GFT Shared Service Services team, which includes Human Resources, Legal, Accounting & Finance, IT Services and Marketing & Communications, are essential for managing and supporting the company's global operations. Shared Services are part of a broader strategy to transform the business and improve efficiency. The support of this amazing team of professionals, is the backbone of our ability to deliver infrastructure consulting and design services.What you’ll be challenged to do:The Marketing & Communications Strategist performs duties of a marketing & communications specialist but demonstrates a higher level of independence and strategic marketing skills. The marketing strategist is a strategist-doer, responsible not only for executing a formal marketing program but also for assisting with the development of the high-level strategy behind it.Typical tasks include preparing marketing plans, campaigns and budgets, as well as performing competitive intelligence, market research, thought leader programs, advertisements, collateral materials, blogs, award submissions, video, direct mail, emailers, social media, signage and web content, among other marketing activities. All deliverables demand impactful writing, targeted strategy in support of marketing and business goals, and standards of brand excellence.The strategist must be a strong writer and editor, versatile self-starter, stickler for grammar and organization, and bring a proactive, professional and creative approach. The strategist also must be an effective listener, project manager, and communicator for both written and oral presentations.In this capacity, the successful candidate will be responsible for the following:
  • Supports development and execution of marketing plans and associated budgets in support of a business group; align marketing strategy with GFT’s Strategic Plan.
  • Understand business group positioning and differentiation strategies; implement tactics to grow a thought leadership program; and evaluate metrics for measuring effectiveness of marketing efforts.
  • Maximize use of customer relationship management (CRM) system to support business group business development efforts.
  • Collaborate with subject matter experts to develop and maintain a portfolio of integrated marketing materials for assigned business group based on strategic market planning. Deliverables include but are not limited to: award submissions, advertising campaigns, announcements, brochures/collateral, direct mail, emailers, blogs, marketing qualifications, presentations, and webcasts.
  • Steer, coordinate, and support trade show and special event strategy and program development, including pre-positioning and post-event follow up.
  • Develop website content; work with creative team to produce multimedia presentations and videos; collaborate to ensure digital marketing strategy is reflected in on the firm’s social media channels (Facebook, corporate blogs, LinkedIn, Instagram, and YouTube).
  • Support development and maintenance of corporate marketing systems and applications. Remain aware and sensitive to the GFT Business Development Lifecycle Program and support collaboration and interconnectivity between Corp. MarCom and Business Development, and Growth teams, contributing to a program that aligns with and supports the firm’s corporate and business group strategies.
  • Accountable to following all corporate marketing communications procedures and protocols.
What you will bring to our firm:
  • Bachelor’s degree in business, marketing, communications or related field.
  • More than 7+ years of progressive marketing experience.
  • Certified Professional Services Marketer (CPSM) or Professional Certified Marketer (PCM) accreditation preferred.
What we prefer you bring:
  • Exceptional planning, project management, attention-to-detail, and coordination skills.
  • Demonstrated creative thinking.
  • Excellent interpersonal skills and experience to work with employees at all levels of the organization.
  • Excellent writing skills with ability to work in a fast-paced, deadline-driven environment.
  • Ability to manage multiple, concurrent projects from concept to completion.
  • Skilled at translating complex subjects into communications for broad audiences.
  • The ability to lead and influence broad cross-functional teams.
  • Ability to successfully multi-task to meet deliverables, as well as routinely prioritize major initiatives and tasks.
  • Expertise in a wide variety of marketing delivery vehicles, including video, podcasting, website content management and CRM systems, and social media.
  • Proficient in AP Style and able to write clearly and succinctly with a high-level of accuracy, using proper grammar, spelling and punctuation.
  • Team-oriented and comfortable working with employees at all levels of the organization.
  • Willingness to travel to GFT offices and participate in industry events and professional conferences.
  • Proven experience in ensuring budgets and schedules meet requirements.
  • Knowledge of layout and graphic design principles to art direct projects.
  • Strong PC skills, including Microsoft Office applications, Excel and PowerPoint.
ADDITIONAL NOTESThe position requires a high level of autonomy and the ability to work independently and prioritize requests and assignments that may be fielded from multiple internal clients. The marketing strategist must be able to:
  • Perform thorough QA/QC reviews of section deliverables, ensuring error-free deliverables that meet section quality standards for audience engagement, brand standards, and strategy
  • Lead marketing strategy and marketing segmentation sessions for internal clients with confidence.
A marketing strategist performs the duties above at a higher level or autonomy and proficiency than a marketing specialist. Other duties may be assigned. Generally, office work environment. Must be able to sit or stand for extended periods of time. Must be able to independently travel and be physically present in the office or at a client site.Compensation:The salary range for this role is $65,000 - $75,000. Salary is dependent upon experience and geographic location.Featured Benefits:
  • Hybrid (in-person and remote) work environment.
  • Comprehensive benefits package including wellness programs, parental leave, and pet insurance, in addition to medical, dental, vision, disability, and life insurance.
  • Tax-deferred 401(k) savings plan.
  • Competitive paid-time-off (PTO) accrual.
  • Tuition reimbursement for continued education.
  • Commitment to professional development, access to internal and external training programs, and support of active participation in professional organizations
  • Incentive compensation for eligible positions.
At GFT, a privately held AEC firm, we innovate where transportation, water, power, and buildings converge. We call this the Infrastructure of Life. We measure our success by the strength of our relationships – that’s why we’re the employer of choice for 5,000+ of the industry’s brightest engineers, planners, architects, inspectors, designers, and more.Our clients choose us for our expertise and prefer us for our nimble approach, creativity, and personal touch. Backed by over a century’s experience, together we’re building a lasting legacy for future generations: stronger communities, a healthier planet, and better lives.GFT: Ingenuity That Shapes Lives™ is an Equal Opportunity Employer. All qualified candidates will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veterans’ status or other characteristics protected by law.Unsolicited resumes from third party agencies will be considered the property GFT.Location: Philadelphia ; Mechanicsburg ; Valley Forge ; Owings Mills ; Baltimore
Core Business Hours: 8:00 AM – 5:00 PM
Employment Status: Full-Time
Salary Range: $65,000 - $75,000
Salary dependent upon experience and geographic locationGFT does require the successful completion of a criminal background check for all advertised positions.

Gannett Fleming