Communications and Marketing Manager | Northern Kentucky University

  • Highland Heights, KY
  • Permanent
  • Full-time
  • 3 months ago
The W. Frank Steely Library is searching for an imaginative and experienced professional to serve as our dedicated Communications and Marketing Manager. The ideal candidate will be able to develop and expand the library's communications and marketing strategies by producing effective and engaging content about the library's pedagogical and outreach efforts, evolving services, and growing collections. The Communications and Marketing Manager will evaluate and implement a range of projects that serve to inform and engage the campus, donors, and the region. The Communications and Marketing Manager will lead projects including producing annual reports, designing collateral for library outreach efforts across multiple platforms for both internal and external audiences, and managing the library's new website launching this fall. Identifying new stories to promote departmental projects, experimentation, and user experiences is also a key responsibility. The position will liaise with NKU's Office of Marketing and Communications and the NKU Foundation to explore relevant partnerships that advance campus relations.

Primary Responsibilities :

- Manages the library's digital presence and communications, including the website, digital signage, social media, and messaging to campus offices and student groups to increase the library's exposure and engagement with users. These communications should adhere to a calendar with realistic production schedules to ensure high quality production and timely distribution.
- Develops and produces donor relations materials that target the Friends of Steely Library and other potential donors.
- Develops strategic impact reports, presentations, and other collateral to convey the library's story, especially in terms of demonstrating the library's contributions towards accreditation and raising the library's reputation on campus and in the region.
- Evaluates qualitative and quantitative data regarding current communication outlets and strategies.
- Develops and updates print communications and signage for events and the library building.
- Liaises with NKU's Office of Marketing and Communications and the NKU Foundation to explore relevant partnerships that advance campus relations.

Qualifications :

- Bachelor's degree in communications, public relations, marketing, journalism or a directly related field from an accredited institution preferred
- A combination of education and related technical/paraprofessional experience may be substituted for the bachelor's degree on a year for year basis.
- Two years related work experience required
- Experience with graphic design, layout, and production along with use of software such as Adobe Create Suite, Microsoft Office Suite, and email/event marketing tools

Minimum Education: Bachelor's Degree

Minimum Experience: 2 years

Quick Link: 9618

Internal Number: 9618

About Northern Kentucky University

NKU is a growing metropolitan university of more than 14,000 students served by more than 2,000 faculty and staff on a thriving suburban campus near Cincinnati. Located in the quiet suburb of Highland Heights, Kentucky-just seven miles southeast of Cincinnati-we have become a leader in Greater Cincinnati and Kentucky by providing a private school education for a fraction of the cost. While we are one of the fastest growing universities in Kentucky, our professors still know our students' names.

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