Digital Marketing Coordinator (PH)

The Walt Disney Company

  • Glendale, CA
  • $53,300-71,300 per year
  • Training
  • Full-time
  • 7 days ago
Job Posting Title: Digital Marketing Coordinator (PH)Req ID: 10129158Job Description:The Disney Entertainment Digital Marketing Center of Excellence Audience Strategy & Community Team is responsible for developing fan-first editorial, social engagement, and creator strategies across flagship brand platforms representing Disney, Pixar, Marvel, Star Wars, Walt Disney Studios, Walt Disney Animation Studios, Disney+, 20th Century Studios, and Searchlight Pictures.This team manages community engagement, UGC and creator sourcing, campaign execution, and digital cultural relevance through deep audience connection and integration into wider digital storytelling workflows.This is a unique opportunity for someone passionate about building community and bringing the fan voice to life across some of the world’s most beloved entertainment brands.This is a project hire through 9/25/2026The Digital Marketing Coordinator Audience Strategy & Community will provide day-to-day support for digital community engagement efforts across the @Disney and @WaltDisneyStudios social platforms. Reporting to the Manager and working in partnership with other team members, this role will assist in the execution of fan-first initiatives, including engagement opportunity sourcing, asset coordination, copy development, and other projects as assigned.This role is ideal for an early-career professional eager to contribute to storytelling at scale and help shape how Disney connects with its global fan community through digital platforms.Job Responsibilities:Under the guidance of a Manager, this role’s responsibilities include supporting Disney and Franchise handles in the following ways:Draft Social Copy: Write engaging, on-brand copy for social posts, engagement replies, and editorial moments across platforms in collaboration with Specialists and ManagersRoute Assets for Approval: Coordinate internal asset reviews, ensuring all creative is routed to appropriate stakeholders (e.g., Brand, Legal, Franchise, and Clearances), tracking feedback and approvals efficientlyCalendar Support: Assist with the maintenance and documentation of daily engagement publishing calendars, helping to ensure alignment across brand priorities and platform strategiesEngagement Opportunity Assessment: Source, evaluate and recommend fan engagement opportunities and UGC moments that reflect brand voice and align with ongoing initiativesSocial Trends Monitoring: Identify and flag relevant platform trends, fan behaviors, and digital moments that may inform community engagement and platform strategyMeeting Support: Take clear, actionable notes during team and cross-functional meetings to support communication and project follow-throughData Entry & Record-Keeping: Maintain accurate data logs for content performance, paid and organic initiatives, and community engagement metricsFolder & Drive Organization: Ensure assets, strategy docs, calendars, and copy decks are well-organized across internal drives to support team efficiency and collaborationDigital Trends and Platform Updates:Stay abreast of digital trends and platform updates to inform strategy and executionCollaborate with pod leadership on compilation of any updates to key partnersAsset Management:Route all assets to the necessary stakeholders for internal approvals (Legal, Clearances, Brands & Franchise, etc.) and clearly communicate feedback to ensure content meets business standardsDeliver all final approved assets and copy to relevant partners while ensuring that publishing timing and tagging of content is aligned to the wider marketing plans as well as reporting needsBasic Qualifications:1+ years of experience or internship in digital marketing, social media, entertainment, or related fieldsKnowledge and appreciation for the Disney brand, Core Franchises (Mickey & Friends, The Disney Princesses) and Walt Disney Studios titlesstrong understanding of various social communities, platforms and best practicesExceptional written and verbal communication skills, with a keen eye for detailAbility to multitask and prioritize tasks in a fast-paced environmentStrong organizational skills, with the ability to maintain order in digital filing systemsProficiency in Microsoft Office Suite, Google Suite, and social media management toolsCreative thinking and a passion for staying updated on industry trends and innovations in social media marketingExcellent writing skills with the ability to translate traditional marketing content into engaging and brand relevant conversationsPassion for storytelling, listening to what the community has to sayBasic understanding of digital analytics and performance trackingAbility to be nimble and adapt quickly to new technologies and processesPassion, appreciation, and knowledge of Disney movies, Disney+ series, shorts, and charactersProficient in the use of Microsoft Office (Excel, Word, PowerPoint), Google Suite, and BoxUnderstanding of Social Media platforms required such as YouTube, Facebook, Twitter, Instagram, and Tik TokStrong attention to detail and ability to use sound judgementBA or BS in Journalism, Film, Marketing, and/or relevant field, or 5+ years of experienceFamiliarity with Disney brand and contentFamiliarity with Disney+ platformPreferred Qualifications:Previous experience with CRM tools – AirTable, Smartsheets, and/or Zendesk preferredExperience in Sprinklr, Creator Studio, Keynote, Google Slides,Experience within brand entertainment marketing and/or streaming services a plusPrevious experience working with large, matrixed organizations a plus The hiring range for this position in California is $53,300.00 to $71,300.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.Job Posting Segment: DEMRKTGJob Posting Primary Business: Studio Marketing - DigitalPrimary Job Posting Category: Digital Media/Social Media - StudiosEmployment Type: Full timePrimary City, State, Region, Postal Code: Glendale, CA, USAAlternate City, State, Region, Postal Code:Date Posted: 2025-08-27

The Walt Disney Company