Paid & Organic Social Media Manager

Kroger

  • Cincinnati, OH
  • Permanent
  • Full-time
  • 7 days ago
Work closely with the brand building social strategy leader to guide the continued evolution and execution of the social vision and strategy, in service of marketing objectives. Lead the daily execution of the social content strategy (inclusive of influencers and publishing partners) for the company and its regional banners. Collaborate with agency and internal partners to deliver content, provide strategic consultation and support to the social strategy lead and support social requests from the larger Brand team. Demonstrate the company's core values of respect, honesty, integrity, diversity, inclusion and safety.Minimum
- Any extensive experience in social media copywriting
- Any demonstrated experience in social media strategies, technologies, services and measurement
- Any strong experience in executing influencer and content partner campaigns
- 6+ years of experience working on social media strategy with a brand or agency
- Proficient identifying key insights to optimize social channel strategy
- Advanced proficiency in Microsoft Office
- Excellent oral/written communication skills
- Strong relationship management skills
- Self-starter with the ability to excel and a fast-paced environment
- Social media platform expert with deep understanding of various channels (e.g. Instagram, Facebook, Pinterest, Twitter)Desired
- Bachelor's Degree marketing, journalism, or related area
- Any experience working for a multi-brand, multi-channel retailer
- Any experience managing budget and creative resources
- Any experience with Sprinklr
- Any product management experience
- Success working in fast-paced environment with ability to identify resources needed and reprioritize project tasks while meeting deadlines and goals
- Working knowledge and awareness of emerging platforms- Manage day to day engagement of the social media agency of record to ensure content for enterprise initiatives are approved, schedule and published
- Develop and maintain annual and period editorial calendars and ensure execution of plan in partnership with agency and social strategy lead
- Collaborate with key internal and external stakeholders in the planning, development and execution of social content partnerships with current and future partners
- Lead test and learn campaigns leveraging emerging social media tools, platforms and other opportunities to maximize the company's social media footprint
- Provide thought leadership to organization by keeping abreast of industry trends, emerging platforms and changes to channel algorithms
- Provide detailed briefs to internal and external creative partners to inform support of marketing campaigns
- Assist in the planning, forecasting and management of the annual social media budget in conjunction with the social strategy lead
- Compile and deliver social strategy updates to Brand and Marketing leadership on a consistent basis
- Supervise and coach direct reports in the performance of their duties; complete performance reviews and provide feedback to direct reports
- Travel up to 25% of time
- Must be able to perform the essential job functions of this position with or without reasonable accommodation

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