Senior Analyst

RAPP

  • Dallas, TX
  • $77,000 per year
  • Permanent
  • Full-time
  • 30 days ago
RAPP Dallas is looking for a Senior Analyst to join our award-winning Marketing Sciences team.WHO WE ARE:We are RAPP - world leaders in activating growth with precision and empathy at scale.As a global, next-generation precision marketing agency we leverage data, creativity, technology, and empathy to foster client growth. We champion individuality in the marketing solutions we create, and in our workplace. We fight for solutions that adapt to the individual's needs, beliefs, behaviors, and aspirations.We foster an inclusive workplace that emphasizes personal well-being.HOW WE DO IT:At RAPP, our fearless superconnectors help to create value from personal brand experiences by focusing on three key areas: connected data, connected content and connected decisioning.Our data analysts identify who that person is, our strategists understand what they want, and our award-winning technologists and creatives know how to deliver it - ensuring we're able to activate authentic customer connections for our clients.Part of Omnicom's Precision Marketing Group, RAPP is comprised of 2,000+ creatives, technologists, strategists, and data and marketing scientists across 15+ global markets.YOUR ROLE:The Senior Analyst leverages a keen interest in digital marketing, a strong technical background and experience building client reporting solutions to inform innovative communications solutions to business and marketing problems. The analyst works with multidisciplinary teams to define solutions at the intersection of technology, media, and culture. This position partners closely with the Strategy and Creative teams - particularly UX / Experience Design - to inspire and provide disciplinary rigor to defining the customer experience. The Analyst has the ability to work with Marketing Sciences management to make critical, real-time adjustments to communications strategies. The Sr. Analyst is expected to continuously seek out, learn about and earnestly use new media channels, technologies, tools and methods and be able to apply this experience to innovate new solutions aligned with client needs. Resourcefulness, curiosity, passion and fearlessness are required traits of all departmental employees.YOUR RESPONSIBILITIES:
  • Analyze large datasets, typically of media performance of marketing campaigns to tease out insights and identify performance drivers. This includes digital media (display banners, paid search, social media), offline media (TV, print), website data (direct traffic, referred traffic, organic search traffic), and email
  • Analyze performance of key client digital assets (e.g. websites, microsites/landing pages, email content). Includes analysis of traffic levels and trends over time, content popularity and consumption, path analysis through customer journey, paths to onsite goal attainment, drop-off rates in conversion funnels.
  • Creates client outputs including monthly dashboards, quarterly deep-dive reports, as well as other ad hoc and campaign specific analysis
  • Develops detailed analysis of performance drivers for campaigns in market
  • Develops data-driven hypothesis on performance of website assets for review and further interpretation by strategy team, for eventual presentation to client
  • Drives efficiencies and standardization by automating data processing workflows
  • Provides for critical QA/QC function across all data-driven endeavors - thereby ensuring maximum impact from our analysis and minimum chance for erroneous conclusions
  • Contributes to workflow efficiency improvements and more effective ideation by cultivating new learning tools, sources and resources
REQUIRED SKILLS:
  • Bachelor's degree in Marketing Research, Marketing, Business, Math/Statistics, Finance, Social Science or other related degree
  • 3-4 years experience working as a Marketing Analyst or Data Analyst
  • TECHNICAL SKILLS: High proficiency building reporting dashboards (Tableau, Google Data Studio, MS Power BI, Lookr, etc), rolling up data and analyzing datasets to find customer insights, designing and/or implementing website tracking elements (GA, Adobe). Experience writing SQL queries, and with scripting languages a plus (R, Python, Perl)
  • ANALYTIC SKILLS: KPI design, A/B Testing, Customer Segmentation, Hypothesis testing, Full and Partial factorial testing design
  • Ability to visually and verbally present insights to internal stakeholders and clients
  • Ability to co-create a solution by working with cross-functional teams
Our Hybrid Work Model:RAPP's current hybrid model is designed to enable in-person connections and collaboration that is core to our culture, while also supporting flexibility for all employees. As such, we have the option to work from home two days per week, if we'd like.RAPP provides a competitive salary and comprehensive benefits plan. Benefits for this role include health/vision/dental insurance, 401(k), stock options, Healthcare & Dependent Flexible Spending Accounts, vacation, sick, and personal days and positive activism days, paid parental leave and disability benefits. For more information regarding Omnicom benefits, please visit . A reasonable estimate of the salary for this role, at the time of posting, is $77,000 - $92,000. This range is specific to Dallas and multiple factors are considered in making compensation decisions including, but not limited to: skill set, experience and training, certifications; etc. This is an exempt position. If your requirements fall outside of this range, you are still welcome to apply.“As an EEO/Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status.”NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.

RAPP