Brand Manager (Heavy Duty)

Valvoline

  • Lexington, KY
  • Permanent
  • Full-time
  • 1 month ago
Why Valvoline Global Operations?At Valvoline Global Operations, we’re proud to be The Original Motor Oil, but we’ve never rested on being first. Founded in 1866, we introduced the world’s first branded motor oil, staking our claim as a pioneer in the automotive and industrial solutions industry. Today, as an affiliate of Aramco, one of the world’s largest integrated energy and chemicals companies, we are driven by innovation and committed to creating sustainable solutions for a better future.With a global presence, we develop future-ready products and provide best-in-class services for our partners around the world. For us, originality isn’t just about where we began; it’s about where we’re headed and how we’ll lead the way. We are originality in motion.Our corporate values—Care, Integrity, Passion, Unity, and Excellence—are at the heart of everything we do. These values define how we operate, how we treat one another, and how we engage with our partners, customers, and the communities we serve. At Valvoline Global, we are united in our commitment to:
  • Treating everyone with care.
  • Acting with unwavering integrity.
  • Striving for excellence in all endeavors.
  • Delivering on our commitments with passion.
  • Collaborating as one unified team.
When you join Valvoline Global, you’ll become part of a culture that celebrates creativity, innovation, and excellence. Together, we’re shaping the future of automotive and industrial solutions.Valvoline Global Operations Headquarters is located in Lexington, KY. We prefer local candidates willing to work an in-office work schedule (3 days per week). *This position offers relocation assistance.How You’ll Make an Impact
The Brand Manager will be responsible for setting the strategic direction for the Valvoline Heavy Duty brand and ensuring success against the brand's business objectives. The Brand Manager is responsible for leading the strategic direction and brand success for our heavy-duty lubricant segment. The Brand Manager will play a crucial role in accelerating profitable share growth within the Heavy Duty Business Unit by developing and executing brand-building initiatives and strategic platforms that support our Heavy Duty products. Key responsibilities include strategic leadership, brand growth, marketing initiatives, positioning strategy, brand awareness, product management, brand equity, and key account support. The Brand Manager will be responsible for the Heavy Duty Marketing organization, including finding, developing, and leading the marketing talent for the team.Responsibilities Include
  • US Brand Marketing Plans - the Brand Manager will be asked to set and drive the strategic direction for the brand, ensuring alignment with business objectives and marketing opportunities that drive profitable share growth across the Installer Channel business unit. As part of this effort, the SBM will work closely with Global Equity, Product Strategy & Management, and Pricing & Analytics teams to create US-specific plans for the brand and HD product categories.
  • Business Marketing Initiatives - the Brand Manager will also be expected to initiate, develop, coordinate, and monitor marketing activities for relevant products/brands and development programs. Define and refine the brand's positioning strategy to enhance brand equity and market presence in coordination with the Lead Gen/Demand Gen team
  • Brand-Level Business Tracking - Closely monitor and proactively manage performance versus plan. Understands how initiatives can impact Valvoline's ability to achieve plan. Determines market level pricing ensuring margin expectations are met. Analyzes where the profits opportunities lie within their business P&L and proactively lead top-line and bottom-line-driving initiatives to make plan across the Business.
  • Consumer Insights & Creative Development - the BM will be the expert in consumer insights, brand equities, and customer dynamics. Leverages deep consumer understanding to create best-in-class consumer communications across the businesses (Engine Oil, Drivetrain, Hydraulics, and other automotive products relative to the HD business), the various touchpoints (advertising, promotions/incentives, PR, packaging, POS, etc.), and platforms (On-Highway, Off-Highway).
  • Account Relationships, Partnerships, and Growth Initiatives – Collaborate and partner with the Valvoline Sales Directors and their teams to plan and execute account-specific initiatives, proposals, and presentations to identify win-win growth solutions and deliver indispensable partnerships.
What You’ll Need
  • Bachelor's degree in Marketing, Communication, or Related Field
  • Minimum of 5-7 years of brand management experience, particularly in B2B marketing adjacent to the trucking and transportation industry.
  • Strong analytical, strategic thinking, and problem-solving skills. Proficiency in digital marketing tools and platforms. Excellent communication and presentation skills
  • Proven ability to lead and inspire teams, manage cross-functional projects, and influence stakeholders at all levels
  • Creative mindset with a passion for innovation and a track record of implementing successful marketing strategies
What Will Set You Apart
  • MBA Preferred
  • Automotive or heavy-duty lubricant industry experience preferred.
Benefits That Drive Themselves
  • Health insurance plans (medical, dental, vision)
  • HSA and flexible spending accounts
  • 401(k)
  • Incentive opportunity*
  • Life insurance
  • Short and long-term disability insurance
  • Paid vacation and holidays*
  • Employee Assistance Program
  • Employee discounts
  • Tuition reimbursement*
  • Adoption assistance*
#LI-MW1Valvoline Global is an equal opportunity employer. We are dedicated to fostering an environment where every individual feels valued, respected, and empowered to contribute their unique perspectives and skills. We strictly prohibit discrimination and harassment of any kind, regardless of race, color, religion, age, sex, national origin, disability, genetics, veteran status, sexual orientation, gender identity, or any other legally protected characteristic.We are committed to ensuring accessibility throughout our recruitment process. If you require a reasonable accommodation to participate in any stage of the recruitment or selection process, please contact us at:.
  • Email: Valvolineglobalcareers@valvolineglobal.com
This contact information is solely for accommodation requests. For inquiries about application status, please use the appropriate channels listed in your application materials.Are You Ready to Make an Impact?At Valvoline Global, we’re looking for passionate and talented individuals to join our journey of innovation and excellence. Are you ready to shape the future with us? Apply today.Requisition ID: 1653

Valvoline