Associate Director, Marketing
Ardelyx
- Waltham, MA
- $159,073-194,423 per year
- Permanent
- Full-time
- Create and implement innovative HCP and patient marketing strategies and tactics
- Manage relationships with marketing agencies/partners
- Assist with key branded non-personal promotion initiatives like CRM, website management, and data and measurement planning
- Collaborate with the National and Local Congress Lead, responsible for pulling through HCP brand strategy and promotional messaging in congress channel
- Assist with KOL engagement strategy and execution
- Assist in creating Speaker Bureau and lead the development in Peer-to-Peer content
- Develop and maintain positive and collaborative working relationships with a broad range of internal stakeholders to ensure success of cross-functional initiatives and long-range plans
- Work closely with sales and sales leadership team to understand market challenges and provide/adapt strategies, tools, training, and messages to drive success
- BA/BS, MBA a plus
- 5-10 years marketing experience with substantial healthcare/pharma/biotech
- Launch experience a plus
- Digital marketing experience a plus
- Demonstrated ability to think outside the box
- Excellent analytical and problem-solving skills
- Combination of strong strategic thinking with ability to execute tactical plans
- Ability to work well in fast-paced entrepreneurial environment with significant autonomy
- Strong communication and presentation skills to interface with cross-functional partners and senior management
- Ability to effectively and consistently execute multiple projects simultaneously
- Excellent interpersonal, collaboration, and leadership skills
- Proven track record for consistently meeting or exceeding goals and objectives
- Ability to travel as required to meet business needs (~30%)
- Hybrid corporate office and remote-based position, Boston area preferred; Northeast US applicants only