Marketing and Communications Manager (Full-time, hybrid)
NextGroup LLC
- Wilmette, IL
- $60,000-70,000 per year
- Permanent
- Full-time
- Full-time, hybrid position
- Reports to the president
- Location: Wilmette & Evanston, IL
- Salary: $60k-70k annually
- Facilitate the creation and execution of an overall marketing and communications strategy.
- Produce an annual marketing and communications plan.
- Report on marketing and media activities to the Revenue Committee of the Governing Board.
- Meet all marketing and communication Key Performance Indicators (KPI’s) as outlined in the Hope Ignites Performance Management Tool.
- Support the marketing & communications efforts around our name transition from Boys Hope Girls Hope of Illinois to Hope Ignites Chicago.
- Collaborate with Network Headquarters on timing and steps of transition.
- Craft three annual appeals highlighting program initiatives and accomplishments with the goal of inspiring and growing individual giving.
- Fall/Back-to-School Appeal; Annual/Holiday Appeal, Spring/Graduation Appeal.
- Maintain and enhance our website in keeping with our brand identity.
- Become proficient in website software.
- Identify opportunities for highlighting facets of the program on the website.
- Keep event information up to date on the website.
- Collaborate with NHQ on website updates when needed.
- Maintain Hope Ignites Chicago socials, including but not limited to Instagram, Facebook, LinkedIn, etc.
- Create social posts for the President’s LinkedIn page to help the organization's digital engagement.
- Work with the Vice President and Director of Philanthropy to write grants – a key source of revenue.
- Support Hope Ignites Chicago's major events (currently Golf Outing, Evening of Hope Gala, and spring event).
- Develop promotional materials (Save-the-Date postcards, formal invitations, e-blasts, etc.).
- Support the launch of a new spring event format that showcases our emerging campus – Gaffield Palooza (bands, tacos, and margaritas).
- Support the President with key messaging and tactics for successful leadership.
- Create posts for the President's LinkedIn to promote Hope Ignites Chicago brand.
- Prepare visual presentations for leadership and development use.
- Develop, plan, and support crisis management communications for Hope Ignites Chicago.
- Lead the annual Scholar/staff media day.
- Coordinate with the photographer and schedule in collaboration with the staff and program team.
- Create a shot list.
- Manage the shoot.
- Maintain a comprehensive marketing file on Hope Ignites Chicago, which includes branding documentation, historical print ads, appeals, photos, data, etc., that is easy to understand and navigate and accessible to others.
- Create regular reports on media placements, website updates, press release distribution, social media, graphic design projects, budgetary spending updates, and other pertinent marketing information.
- Advise on Marketing and Communications budgetary recommendations in collaboration with the Hope Ignites Chicago President.
- Other responsibilities as assigned.
- Bachelor’s degree in Marketing, Communications, Advertising, or related area of study.
- At least 3-5 years of demonstrable experience in the Marketing and/or Communications field or a directly related position.
- Nonprofit experience is highly desirable.
- Strong writing, time-management, and project-management skills.
- Graphic design skills extremely desirable.
- Video shooting and editing skills is a plus.
- Capable of effective, extensive use of phone and computer technology and regular phone and/or virtual communication with external vendors, Hope Ignites Chicago committee members, volunteers, as well as Hope Ignites team members across the country.
- Command of Microsoft Suite is a must.
- Familiarity with Adobe Suite is a plus.
- A commitment to and understanding of Hope Ignites Chicago beneficiaries.
- A willingness to utilize professional skills and networks to enhance the work of the staff and advance the mission of Hope Ignites Chicago.
- Excellent relationship management and interpersonal skills with a natural affinity for cultivating relationships and persuading, convening, facilitating, and building rapport among donors and potential donors.
- A passion for marketing and communications management, and the ability to provide outstanding customer service while building relationships with external vendors and internal partners.
- An understanding that diplomacy, tact, and courtesy are paramount.
- A team player who is self-directed, creative, and enjoys working in a mission-based institution.
- Excellent communication, oral skills, and extremely strong writing skills.
- Organized professional with the ability to manage multiple time-sensitive projects concurrently with strict attention to detail.
- Capacity to anticipate project needs, discern work priorities, and meet deadlines.
- Personal qualities of integrity, professional maturity, credibility, good judgment, and honesty.
- Access to a personal vehicle for transportation to vendor meetings, events, etc.
- A sense of humor.
- Promote and advance brand policies, guidelines, and goals for Hope Ignites Chicago.
- Expand communications, engagement, and dialogue with all audiences across all media to increase visibility and awareness of Hope Ignites Chicago brand, mission, values, culture, program, and outcomes.
- Design user experiences for digital platforms that reflect the Hope Ignites Chicago brand.
- Collaborate with event & development colleagues in the work of Hope Ignites Chicago.