
Global Product Manager
- Santa Clara, CA
- $112,000-224,000 per year
- Permanent
- Full-time
- Career development with an international company where you can grow the career you dream of.
- Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
- An excellent retirement savings plan with high employer contribution
- Tuition reimbursement, the
- A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
- Own and execute global downstream marketing strategies for both DES and orbital atherectomy.
- Develop and implement promotional campaigns, communication plans, and product messaging that differentiate Abbott technologies in competitive markets.
- Coordinate with Advertising & Promotion and Clinical Affairs teams to ensure compliant, evidence-based claims and robust messaging strategies.
- Collaborate with Marketing Communications to guide messaging, branding, and external communications efforts.
- Plan and execute multi-channel marketing programs and campaigns on digital platforms.
- Lead product lifecycle initiatives, including analyzing product performance, manage improvements, and shepherd the product throughout its lifecycle from launch to sunsetting.
- Partner cross-functionally to ensure LCM plans are on-track and flawlessly executed.
- Collaborate with cross-functional teams to proactively identify product candidates for life cycle management and develop robust business cases to support strategic decision-making and execution.
- Collaborate closely with regional marketing teams to ensure global alignment on strategies and tools.
- Support field sales with sales enablement tools, training content, customer-facing assets, and key conference deliverables.
- Coordinate with Commercial Excellence to assess market share performance and adjust tactics accordingly.
- Participate in and support regional meetings and tradeshows to drive customer adoption.
- Organize and participate in field visits, customer meetings, and physician advisory boards.
- Partner with Key Opinion Leaders to gather insights and advocate for product adoption.
- Support international congresses and symposia with messaging, logistics, and build relationships with key opinion leaders (KOL) to drive customer engagement.
- Conduct market research and thoroughly understand competitive offerings to guide competitive strategy and provide sales force with appropriate positioning and tools to differentiate product(s) versus the competition in a profitable manner that adds value to the customer.
- Partner with Demand Planning to build accurate sales forecasts aligned with product trends.
- Provide ongoing input to regional teams to optimize inventory and production planning.
- Own and manage the marketing budget for your portfolios, ensuring strategic allocation and ROI tracking.
- Monitor marketing spend, reconcile vendor invoices, and track campaign effectiveness using relevant KPIs.
- Bachelor's degree.
- 6+ years of product management/marketing experience required (or master's degree/MBA with 4+ years' experience).
- Product management experience in medical device and/or pharma industry is strongly preferred.
- Strong presentation & communication skills, strategic planning, critical thinking and analysis of market conditions.
- Previous experience in a global role or working with international teams is strongly preferred.
- Proven track record of successful project management and simultaneous execution of multiple projects.
- Ability to work as an individual contributor and as a teammate in a fast-paced, high visibility, collaborative environment.
- Excellent verbal, written, and presentation skills along with interpersonal skills to communicate with team members, other departments, upper management, commercial organization and consumers of the company's products.
- Strong organizational, prioritization and follow-up skills, as well as attention to detail.
- Strong analytical and computer skills.
- Proficient in Microsoft Excel, Word, and PowerPoint.
- Ability to quickly learn technical aspects of the product portfolio and serve as a resource for the field sales.
- Natural tendency to be curious, positive, and creative.
- Sincere empathy for the customer and a commitment to delving deep into the challenges they present or experience.
- Willing to travel 30%.