Marketing Director Investments, Product MarketingFull-Time (Hybrid) Boston, New York City or SpringfieldThe OpportunityMassMutual Brand and Marketing has committed to a vision to drive growth and create exceptional experiences & value for our customers, partners, and communities by embracing a data-driven and collective culture. Focusing on supporting critical distribution and product initiatives with clear and compelling value proposition for producer and consumers, go-to-marketing product and solution strategies and comprehensive product marketing campaigns.The TeamThe Investment Marketing team is part of the broader Product Marketing group within MassMutual and is dedicated to supporting the products and services offered through MassMutual Investments. We are a smallish team, but we are supported by the broader marketing organization. This means your managerial role will have a big impact on both getting the core marketing completed each quarter as well as helping to develop longer-term messaging and campaigns.The Impact:This role is responsible for marketing strategies to support the sale and promotion of the MassMutual Investment business and related products. This role will manage a team of product marketing consultants and strategists who create marketing programs and campaigns, materials, sales concepts, competitive positioning, and more. The person in this role must have experience developing strategy, a strong understanding of investments and fund marketing, deep knowledge of the industry, proven ability to create marketing messages, and the ability to build relationships and collaborate closely with business partners and stakeholders. This person may also participate in the product strategy development and will contribute to the product and marketing initiative planning activities. This role also manages key quarterly and annual fund marketing content updates, as required by regulations, and as needed.Manages and develops team that:Develops and maintains core product collateral and advanced conceptsContributes to the overall Investments product marketing strategyParticipates in product development and product deployment process and spearheads product researchInitiates and manages engagement with COE partners including integrated marketing and researchManages channel marketing execution responsibilities for the promotion, packaging, and delivery of marketing campaigns to support salesEngages leaders in COEs, strategy channel teams and business stakeholders for buy-in and alignment on marketing initiatives and capabilities to support the greater marketing functionParticipates in product and marketing initiative planning activitiesThe Minimum QualificationsBachelor’s degree required.7+ years investments and/or fund marketing to advisors and consumers experience.2+ years of experience driving Marketing strategy with high-level understanding of the role and B2B, B2B2B, and B2C traditional marketing funnel activities across various mediums.2+ years of experience and deep understanding of Investments, funds and sub-advised funds, and technical specifications in relation to competitive alternatives.2+ years of experience leading, managing, or mentoring team members.3+ years Investment distribution channels experienceFINRA Series 6 or 7 at time of application.Due to the nature of this position, as a part of our background check process, candidates must be able to pass a non-registered fingerprint background check.The Ideal Qualifications10+ years investment and/or fund marketing to advisors and consumers expereince.Deep level of understanding of Investments, funds and sub-advised funds, and technical specifications in relation to competitive alternatives.Ability work in a cross functional team and provide clear and concise message that drives engagement from those using our content.Proven success juggling multiple priorities through strong project management skillsAbility to communicate and collaborate with all levels within and outside the Marketing organizationAbility to problem-solve and identify process efficienciesCLU, ChFC, CFP, or other advanced industry designations preferredExtremely strong written communication skills, with demonstrated creative and message development.Microsoft office - Strong Microsoft Office skills including Word, Excel, PowerPoint, Skype, SharePoint, Box and Outlook.What to Expect as Part of MassMutual and the TeamRegular meetings with the Product Marketing TeamFocused one-on-one meetings with your managerAccess to mentorship opportunitiesNetworking opportunities including access to Asian, Hispanic/Latinx, African American, women, LGBTQ, veteran and disability-focused Business Resource GroupsAccess to learning content on Degreed and other informational platformsYour ethics and integrity will be valued by a company with a strong and stable ethical business with industry leading pay and benefits#LI-RS1Salary Range: $131,100.00-$172,000.00At MassMutual, we focus on ensuring fair equitable pay, by providing competitive salaries, along with incentive and bonus opportunities for all employees. Your total compensation package includes either a bonus target or in a sales-focused role a Variable Incentive Compensation component.Why Join Us.We’ve been around since 1851. During our history, we’ve learned a few things about making sure our customers are our top priority. In order to meet and exceed their expectations, we must have the best people providing the best thinking, products and services. To accomplish this, we celebrate an inclusive, vibrant and diverse culture that encourages growth, openness and opportunities for everyone. A career with MassMutual means you will be part of a strong, stable and ethical business with industry leading pay and benefits. And your voice will always be heard.We help people secure their future and protect the ones they love. As a company owned by our policyowners, we are defined by mutuality and our vision to put customers first. It’s more than our company structure – it’s our way of life. We are a company of people protecting people. Our company exists because people are willing to share risk and resources, and rely on each other when it counts. At MassMutual, we Live Mutual.MassMutual is an Equal Employment Opportunity employer Minority/Female/Sexual Orientation/Gender Identity/Individual with Disability/Protected Veteran. We welcome all persons to apply. Note: Veterans are welcome to apply, regardless of their discharge status.If you need an accommodation to complete the application process, please and share the specifics of the assistance you need.At MassMutual, we focus on ensuring fair, equitable pay by providing competitive salaries, along with incentive and bonus opportunities for all employees. Your total compensation package includes either a bonus target or in a sales-focused role a Variable Incentive Compensation component. For more information about our extensive benefits offerings please check out our
