Sales Manager
Great Wolf Lodge
- Garden Grove, CA
- $75,000-77,000 per year
- Permanent
- Full-time
- Develop and execute comprehensive outbound prospecting strategy to secure new and existing group room and event business, specifically targeting shoulder and off-peak groups
- Increase market share through effective networking, research and business development activities in order to target, solicit and win new business
- Convert group and meeting inquiries to sales via fast response time, exceptional sales skills and diligent client service
- Represent Great Wolf at local and regional trade and travel shows in accordance with Lodge strategy to promote Groups brand and uncover new opportunities
- Demonstrate strong account management fundamentals, including effective entry of all activities in CRM system, tracing next steps, pipeline management and setting future meetings.
- Build and maintain key client relationships, generating repeat business and lifetime value
- Prepare compelling group proposals, sales materials and contracts that result in sales wins
- Deliver on assigned group room and catering sales goals that contribute to the overall financial success of the lodge
- Exercise appropriate authority to skillfully negotiate contracting terms including, but not limited to, pricing for meeting room rental and audio visual
- Submit a weekly report to the director of sales and catering documenting sales activities, converted business and pipeline progression
- Create and update quarterly sales action plans outlining business development objectives and market segment strategy
- Provide consultation/advice to clients on all aspects of lodge's facilities and services when proposing and contracting groups and events
- Monitors room blocks and communicates with appropriate property personnel on a weekly basis regarding group room pick-ups, rooming lists, etc.
- Represent the lodge in investigating and resolving any group complaints or conflicts including, but not limited to: billing issues, misplaced items, reservations and contract discrepancies
- Complete Banquet Event Orders (BEOs) and Resumes for clients and operations departments to communicate specific needs, contracted/agreed-upon details and pricing for the meeting, event or program
- Provide detailed information on meeting-specific needs throughout the entire booking process from negotiation through departure
- Enter accurate rooming lists, routing information, tax-exempt status and verification of payment in Company software systems
- Maintain Posting Master (PM) account ledger by keeping track of all open PM accounts
- Bachelor’s degree in hotel/hospitality or related field, or equivalent combination of education/experience
- Minimum 4 years in sales with specific experience in hospitality event/conference sales
- Demonstrated proficiency in Microsoft Office Suite
- Successful completion of criminal background check and drug screen
- Successful Department of Motor Vehicle check
- Professional communication skills both verbal and written
- Significant customer service experience
- Strong problem solving and organizational skills
- Attention to detail and ability to exceed quality standards
- Enthusiastic and positive energy
- Multi-tasking ability
- Able to lift up to 20lbs
- Able to bend, stretch, and twist
- Able to stand or sit for long periods of time