Sr. Project Manager, Global Salesforce Insights & Analytics
- Dallas, TX
- Permanent
- Full-time
- Leads and influences cross-functional teams on research and insights to increase customer and consumer focus across key internal stakeholders, including Executives, Marketing, Sales, Brand, and Education teams
- Designs, plans, and executes complex strategic projects, including large global studies; develops research proposals, solicits vendor bids, and identifies appropriate methodologies, teams, and tools to meet customer needs.
- Explores and recommends new tools and approaches to advance insights at Mary Kay; manages insights budget and drives actionable insights from industry, market, and customer data.
- Leads competitive intelligence activities, monitoring and analyzing global competitive performance to inform decisions of Executives and market leaders; integrates macro, market, and consumer trends with analytics and social listening.
- Leads strategy for CRM and digital insights, tracking KPIs and generating a “360 degree view” of the customer by combining internal and external data; uses predictive analytics to drive personalization, conversion, and retention.
- Develops customer segmentation and personas, drives a test-and-learn approach (e.g., A/B testing), communicates learnings and recommendations from sensitive data, and serves as business owner and expert for digital analytics tools like Google Analytics.
- Develops and manages internal client relationships and needs assessments to increase the impact of market research across the business.
- Provides annual strategic and tactical planning for the insights function under the direction of the Insights & Analytics Leader.
- Consults with clients on the use and application of research, integrating insights with business processes and advising on consumer, sales force, or marketplace information.
- Builds partnerships across the business to increase the impact of insights by collaborating with stakeholders on key business questions.
- Acts as a research liaison for the Region or function area, assessing needs, reviewing insights projects, and fostering action within the region.
- Leads projects and project teams for maximum effectiveness and collaboration; fosters an environment of innovation, collaboration, and passion for superior customer service.
- Recommends and influences innovative, cost-effective insights methodologies, processes, forms, and tools; responsible for evaluating and selecting high-quality research suppliers, tools, and databases.
- Leads planning, design, and reporting of global insights projects and tools, leveraging best-practice market research methodologies and tools at Mary Kay to deliver quantifiable, differentiated requirements for regions and corporate initiatives.
- Provides proposals for complex programs, utilizing qualitative and quantitative primary research, secondary data analysis, custom databases, design thinking, A/B testing, and creative analytic approaches.
- Performs complex analysis using technical analytics and testing results to establish KPIs, guide design, identify opportunities, and generate user behavior insights to improve websites, mobile apps, and multi-channel marketing performance.
- Implements analytics technologies and segmentation strategies, delivers reports on digital program effectiveness, and recommends course adjustments to leadership and global stakeholders to achieve company goals.
- Delivers value-added reports, tools, databases, and consultative advice and counsel based on insights and findings that enhance the speed and quality of business decisions.
- Delivers actionable reporting of insights projects and resources via presentations, written reports, video, or other multimedia formats to clients.
- Communicates insights, databases, and tools in a compelling, lively, and informative manner to motivate action or change.
- Produces in-depth, high-quality analyses, including implications and recommendations.
- Responsible for overall verification of data with department leadership/knowledgeable parties, ensuring timeliness, quality standards, validation, and alignment with the point of view taken.
- Follows up with clients to determine ultimate action taken as a result of the research and conducts post-audits of the insight to improve future processes.
- Develops a stimulating, future-focused, and integrated insights consultative experience that supports strategic decision making across the company.
- Creates a sustainable and repeatable process for managing insights projects, including intake, prioritization, and evaluation of effectiveness.
- Serves our Markets as the primary customer, delivering insights that drive their business and acting as a trusted advisor and partner for business opportunities requiring insights or information.
- Develops relationships for advanced collaboration across research and analysis groups including Finance, Digital & Business Analytics, Product Research, Brand Insights, and Regional/Market subject experts.
- Continuously improves processes, tools, and methodologies to provide insights into consumer and sales force behavior for strategic decision making.
- Identifies and develops effective, creative approaches.
- This job requires on-site work at a Mary Kay facility.
- Expertise in survey design, programming, and analysis using Qualtrics, including survey weighting, cross-tab analysis, statistical differences, and focus group moderation and synthesis.
- Expertise in digital analytics, specifically Google Analytics 4 (GA4) and dashboard creation in GA4 Looker Studio.
- Strong analytical and strategic problem-solving skills, with the ability to “think through the data,” synthesize disparate findings, and translate insights into clear, actionable business recommendations and customer/consumer strategy.
- Exceptional communication and storytelling abilities, including report writing, verbal and written communication, presentation skills, and the ability to gain consensus among peers and leadership.
- Proven collaboration and relationship-building skills, with the ability to work cross-functionally, lead professional staff, and manage relationships with internal clients, external vendors, and research professionals.
- Advanced project management and organizational skills, including time management, multitasking, budget and resource management, and proficiency in Microsoft Word, Excel, PowerPoint, and related research tools.
- Global business acumen and ethical research leadership, with a passion for understanding the consumer and sales force, experience in international business and the beauty/direct selling industries, and flexibility for domestic/international travel (approx. 10%).