
AI Solutions Marketing Manager -Retail and Manufacturing Verticals
- Austin, TX
- $145,000-188,000 per year
- Permanent
- Full-time
- United States of America - Texas - Austin
- Contribute to development of marketing strategies for the AI vertical solutions category
- Partner with offering leads to position new and existing AI vertical solutions and capabilities
- Own the content strategy for key accounts in key verticals, understanding the business objectives, buyer journeys, and audience needs.
- Write and produce content across the customer journey from awareness to advocacy.
- Support other content needs-such as speech writing, campaign docs, or thought leadership - demonstrating adaptability while staying rooted in strong writing.
- Create and manage a content calendar -ensuring consistency, quality, and timely delivery.
- Partner with the retail and manufacturing subject matter experts in Lenovo and NVIDIA to produce content that is accurate, insightful and timely.
- Stay current on industry trends, competitive landscape, and audience behavior in each vertical.
- Collaborate closely with SEO, social, campaign, event and all demand gen teams to maximize the impact of content.
- Partner with sales and customer success to identify content gaps and create assets that support the full customer lifecycle.
- Monitor content performance using analytics tools and optimize based on data.
- Bring creative inspiration to team discussions-whether cool campaigns, fresh formats, or platform trends that can help evolve our work.
- Sit in on client meetings to better understand their tone, feedback, and absorbing context that informs your writing.
- Work with the Geo marketing and enablement teams to drive content forward.
- Track and analyze key performance indicators (KPIs) for content initiatives.
- Bachelor's degree in Marketing, Communications, Journalism, or a related field or equivalent work experience.
- 8+ years of experience in marketing content strategy, executive communications, and/or thought leadership in the technology services industry.
- Experience working with cross-functional teams and producing industry-specific content, preferably for retail and/or manufacturing customers.
- Demonstrated knowledge of content, digital marketing, and branding best practices.
- Experience creating content and marketing material focused on AI solutions
- Track record of developing and executing on innovative vertical campaigns.
- Previous experience with agencies, consultancies or technology alliance partners a plus.
- Strong project management and multitasking abilities.
- Excellent storytelling and writing abilities.
- Ability to work under tight deadlines and adapt to changing priorities.
- Analytical mindset with experience in performance tracking.
- Executive presence and strong interpersonal skills with the ability to influence partners.
- United States of America - Texas - Austin
- United States of America
- United States of America - Texas
- United States of America - Texas - Austin