Director of Sales, Marketing and Events

  • Beaver Creek, CO
  • Permanent
  • Full-time
  • 21 hours ago
Description:DIRECTOR OF SALES, MARKETING & EVENTS – PARK HYATT BEAVER CREEK RESORT AND SPAStep into a leadership role at Park Hyatt Beaver Creek Resort and Spa, a premier ski-in/ski-out luxury destination nestled in the heart of Beaver Creek Village. Fresh off a multimillion-dollar guestroom transformation, we are redefining the guest journey; reimagined rooms and suites, elevated culinary experiences, and world-class meeting and event spaces. This is a pivotal opportunity to shape the future of one of Hyatt’s most iconic mountain resorts.As Director of Sales, Marketing & Events, you’ll be the strategic force driving revenue growth, brand positioning, and memorable experiences that set us apart. You’ll oversee a dynamic team, lead innovative sales and marketing campaigns, and partner closely with operations to deliver flawless group events, destination weddings, and luxury leisure activations.WHY THIS ROLE IS EXCITING:
  • High-Impact Leadership: Play a critical role in positioning a flagship luxury property during a transformative moment in its history.
  • Iconic Location: From world-class skiing and après-ski culture to vibrant summer festivals and outdoor adventures, Beaver Creek offers year-round appeal and an unmatched lifestyle.
  • Creative Freedom: Shape bold marketing strategies, partnerships, and activations that highlight our brand and destination.
  • Elevated Events: Our expansive meeting and event spaces are your canvas to design extraordinary programs that inspire loyalty and generate results.
  • Collaborative Culture: Join a passionate, people-first leadership team dedicated to excellence, innovation, and cultivating a best-in-class service culture.
This is more than a job, it’s a chance to make your mark on a luxury mountain icon. If you thrive on innovation, love building relationships, and want to be part of a leadership team shaping the future of hospitality in Beaver Creek, we want to meet you.WHAT IS EXPECTED OF ME IN THIS ROLE
  • Provide visionary leadership to Sales, Marketing, and Events teams, with full accountability for budgets, P&L performance, forecasting, advertising, and long-term business planning.
  • Develop and execute bold, data-driven sales and marketing strategies that firmly position the resort as a market leader in the luxury space, ensuring achievement of revenue targets across rooms, F&B, and ancillary departments.
  • Oversee all commercial functions including hotel sales contracts, revenue plans, pricing, inventory management, and account allocation strategies to maximize topline performance and profitability.
  • Drive new business development by identifying, cultivating, and securing opportunities across corporate, group, incentive, luxury leisure, and international markets, broadening the resort’s account base and diversifying demand.
  • Foster and strengthen client relationships, building strategic partnerships with travel agencies, corporate accounts, destination organizations, and community leaders to increase visibility and expand market share at local, national, and global levels.
  • Lead innovative marketing efforts that showcase the resort’s multimillion-dollar renovation and reimagined guest experience, leveraging digital storytelling, brand partnerships, and integrated campaigns to inspire demand.
  • Recruit, coach, and inspire a best-in-class commercial team, fostering a culture of collaboration, creativity, accountability, and high performance that aligns with the property’s luxury positioning.
  • Design and implement training programs, performance targets, and incentive plans to ensure sales excellence, continuous professional growth, and retention of top talent.
  • Serve as a trusted representative in ownership, brand, and leadership forums, delivering clear and strategic updates while ensuring alignment with ownership expectations and corporate objectives.
  • Collaborate cross-functionally with Operations, Finance, and Guest Experience leaders to ensure seamless integration, consistently exceeding guest expectations while driving both short-term results and long-term brand loyalty.
  • Champion innovation and adaptability, keeping pace with market trends, evolving guest behaviors, and competitor activity to ensure the resort stays ahead in a dynamic luxury landscape.
EXPERIENCE
  • Proven leadership experience in Sales, Marketing, and Events - ideally within Hyatt- demonstrating success in managing teams and full P&L accountability.
  • Strong business and financial acumen, with direct ownership-facing experience, including preparing revenue updates, strategic plans, and performance reviews.
  • People-first leadership style, recognized for building trust, coaching teams, and inspiring results through collaboration and accountability.
  • Minimum of five years in a senior Sales Leadership role with a track record of driving revenue growth and market share.
  • Luxury hospitality background preferred, with experience positioning properties at the high end of the market.
  • Technical expertise with systems such as Envision, Opera, and Microsoft Office Suite preferred.
WHAT ARE THE ADDITIONAL BENEFITS TO WORKING AT PARK HYATT BEAVER CREEK?
  • Base salary starting at $140,600, commensurate with experience.
  • Incentive compensation eligibility.
  • COLA adjustment for Valley-based living.
  • Full-time benefits including insurance packages (medical, dental, vision), generous paid time off, retirement plan, and complimentary hotel nights and discounts worldwide, tuition reimbursement, meals, and a ski pass or wellness bonus.
HYATT VALUESEmpathy | Integrity | Respect | Inclusion | Experimentation | WellbeingHyatt is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

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