Deli Marketing Director
Smithfield Foods
- Smithfield, VA
- $114,500-167,750 per year
- Permanent
- Full-time
- Competitive Pay: $114,500 - 167,750 annually
- Annual Bonus Earning Potential
- Comprehensive Health Insurance, Retirement Benefits and More
- Education benefits available to full and part-time Smithfield team members on their first day of employment.
- Open to moving? We will help! Ask about our Relocation Assistance packages!
- Sets annual marketing objectives, strategies, tactics and measures.
- Analyzes consumer and market trends to address business opportunities and issues.
- Develops category strategy, and performs ongoing business analysis to drive the performance of the brand.
- Leads a wide variety of functional areas to develop and manage marketing objectives, strategies, and tactics.
- Manages marketing mix elements and other business-building initiatives.
- Manages brand budget, and is responsible for cost implications of all marketing projects.
- Ensures Legal approval of all documents, contracts, and materials that touch external stakeholders.
- Leads market and competitive analyses, leveraging syndicated and proprietary data. - Participates in sales presentations and customer meetings.
- Manages agency relationships and leads the preparation for internal and external brand presentations.
- Develops and implements an integrated brand image and message throughout all advertising, packaging, and promotional efforts.
- Evaluates creative advertising and promotions, ensuring the most motivating communication reaches target consumers.
- Develops effective and efficient media plans with the media agency to reach target consumers.
- Leads the product commercialization process, identifying consumer insight, creating the product proposition, and assessing the market potential for each new idea.
- Works within a cross-functional team, leading marketing efforts.
- Partners with other functional areas to quickly bring viable new products to market.
- Identifies opportunities for growth and cost improvement and is responsible for line extensions.
- Bachelor’s degree from an accredited four-year college or university in Marketing or related field and 10+ years relevant marketing experience; or equivalent combination of education and experience, required.
- MBA in Marketing or related field, preferred.
- 5+ years of demonstrated experience in team management/development is required.
- Senior level marketing experience with Consumer Packaged Goods in meat/food related categories, preferred.
- Strong written, verbal communication and presentation skills; ability to present and discuss strategies in a manner that establishes rapport, persuades others, and establishes understanding for various audiences.
- Ability to be respectful, approachable and team oriented while building strong working relationships and a positive work environment.
- Ability to prioritize projects and produce high quality and quantity output that adds value to the company.
- Self-motivated with strong sense of accountability, initiative, and the ability to work collaboratively to attain results that meet the business needs
- Strong quantitative and analytical skills. - Proficient with syndicated data.
- Ability to travel up to 50% of the time.
- Ability to work well with others in fast paced, dynamic environment.
- Ability to be respectful, approachable and team oriented while building strong working relationships and a positive work environment.
- Carries out managerial and supervisory responsibilities in accordance with the organization's policies and applicable laws.
- Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.