Director, Marketing Operations

Culture Amp

  • San Francisco, CA
  • Permanent
  • Full-time
  • 1 day ago
Join us on our mission to make a better world of work.Culture Amp is the world's leading employee experience platform, revolutionizing how 25 million employees across more than 6,500 companies create a better world of work. Culture Amp empowers companies of all sizes and industries to transform employee engagement, drive performance management, and develop high-performing teams. Powered by people science and the most comprehensive employee dataset in the world, the most innovative companies including Canva, On, Asana, Dolby, McDonalds and Nasdaq depend on Culture Amp every day.Culture Amp is backed by leading venture capital funds and has offices in the US, UK, Germany and Australia. Culture Amp has been recognized as one of the world's top private cloud companies by Forbes and most innovative companies by Fast Company.For more information visit .How you can help make a better world of workYou are a highly strategic and innovative Director of Marketing Operations who excels at transforming, optimizing, and scaling high-performing marketing and sales development teams. You champion data-driven decisions, operational excellence, and collaborative execution in a dynamic SaaS environment, and your leadership embraces AI-driven solutions and emerging technologies to drive efficiency and continuous improvement.Your impact will be shaped by your ability to operationalize cutting-edge account-based experience (ABX) approaches-leveraging platforms like 6Sense and advanced AI workflows-to accelerate pipeline and revenue growth. You work hand in glove with Marketing and Demand Generation teams to build the processes and technology stack that support company-wide priorities, focusing on scalable systems, automation, and innovative practices that fuel sustainable success.You will
  • Shape and Drive an Innovative Marketing Operations Strategy: Collaborate deeply with Marketing and SDR leadership to define and execute a roadmap that leverages ABX principles and AI-powered capabilities, continually seeking new ways to innovate, automate, and improve processes for demand generation and pipeline growth.
  • Advance Technology, Data, and AI Integration: Lead the thoughtful selection, integration, and optimization of marketing automation, CRM, ABX platforms (including 6Sense), analytics, and prospect engagement tools. Champion adoption of agentic and co-pilot AI workflows to unlock greater efficiencies, lower acquisition costs, and foster smarter decision-making.
  • Operationalize Data-Driven and AI-Enhanced Insights: Develop and maintain reporting, dashboards, and KPI inspection cadences (including Pipeline Council), utilizing AI-driven analytics to measure, predict, and improve campaign performance-especially ABX and demand gen programs. Deliver actionable recommendations that drive continuous optimization and innovation.
  • Elevate Lead Management with Intelligent Automation: Build and refine automated workflows for lead capture, scoring, nurturing, enrichment, and routing. Ensure ABX-qualified accounts and leads are prioritized efficiently, using AI solutions to enhance speed, accuracy, and conversion.
  • Champion Data Quality, Governance, and Scalable Systems: Design unified, automated standards and processes across marketing systems, proactively leveraging AI for data enrichment, cleansing, and predictive modeling to support both broad-based and targeted ABX outreach.
  • Strengthen Cross-Functional and AI-Enabled Alignment: Partner with Sales, Product, and Finance to align operations and technology with go-to-market and customer engagement strategies, incorporating intelligent automation and data-driven insights to maximize impact and scalability.
  • Standardize, Document, and Scale Best Practices: Continuously evolve workflows and operational standards to ensure the marketing and demand generation teams scale with efficiency and agility as ABX and AI initiatives expand.
  • Build and Mentor a High-Performing, Innovation-Driven Team: Foster a culture of collaboration, experimentation, and accountability-developing talent adept at leveraging emerging technologies, AI, and ABX best practices to meet or exceed revenue targets.
You have
  • Demonstrated leadership experience in marketing operations or revenue operations experience within high-growth SaaS or B2B technology environments.
  • Hands-on experience with marketing automation (e.g. Hubspot, Marketo), CRM (e.g. Salesforce), prospect engagement (e.g. Outreach), and ABX (e.g. 6Sense) platforms-ideally including direct use of 6Sense and other AI-driven tools for campaign, analytics, and process optimization.
  • Demonstrated ability to spearhead innovative, scalable ABX programs using data, technology, intelligent automation, and cross-functional collaboration to drive pipeline and revenue results.
  • Natural inclination for analytical rigor-translating complex, multi-source data (including AI-powered insights) into clear, actionable strategies for marketing, ABX, and demand generation outcomes.
  • Robust expertise in lead management, scoring, enrichment, and attribution modeling, increasingly utilizing automation and AI to drive both broad and account-based campaign success.
  • Proven success in forging strong partnerships across Marketing, Sales, and Demand Generation functions, focusing on integrated pipeline growth, workflow efficiency, and scalable business impact.
  • Track record of leading executive presentations and KPI inspections, employing advanced reporting and AI-powered analytics to highlight marketing and ABX performance.
  • Collaborative, decisive, and empowering leadership style, driven by a sense of ownership, urgency, and-in an ideal candidate-a sense of humor.
For this role, the estimated base salary range is listed below. In addition to base salary, your compensation package will include additional components such as equity and benefits. For sales roles, your package may also include sales commissionThe actual base salary will vary based on various factors, including market and individual skills, capabilities and experience, objectively assessed during the interview process. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.We believe in fair & equitable pay at Culture Amp, and therefore, we build pay equity into all our programs in addition to conducting annual pay equity audits.Base Salary Range (US)$181,500—$235,000 USDWe believe that our employees are the heartbeat of our success. We're committed to fostering a work environment that truly cares for and develops its people, and creates lasting positive impact. In addition to providing a competitive compensation package, some of the key benefits we offer are:
  • Employee Share Options Program: We empower you to be an owner in Culture Amp and share in our success
  • Programs, coaching, and budgets to help you thrive personally and professionally
  • Access to external providers for mental wellbeing and coaching support to sustain the wellbeing, safety and development of our people
  • Monthly Camper Life Allowance: An automatic allowance paid out each month with your pay - you can spend it however you like to help improve your experience and life outside work
  • Team budgets dedicated to team building activities and connection
  • Intentional quarterly wellbeing pauses: A quarterly company-wide shutdown day in each region to to collectively pause, reset and focus on restoration and rest, without having to tap into individual vacation time
  • Extended year-end breaks: An extended refresh period at the end of year
  • Excellent parental leave and in work support program available from day 1 of joining Culture Amp
  • 5 Social Impact Days a year to make a positive impact on the community outside of work
  • MacBooks for you to do your best & a work from home office budget to spend on setting up your home office
  • Medical insurance coverage for you and your family (Available for US & UK only)
Additionally, we don't just focus on our internal community; we believe in creating a better world of work for all. We're committed to diversity, equity, and inclusion, with Employee Resource Groups and ally communities in place.We have a strong commitment to Anti-Racism, and endeavor to lead by example. Every step we make as a business towards anti-racism is another step we can take to support our customers in making a better world (of work). You can see our current commitments to Anti-Racism .Please keep reading...Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria - unlike majority candidates meeting significantly fewer requirements.We strongly encourage you to apply if you're interested: we'd love to know how you can amplify our team with your unique experience!If you decide to apply, as part of your application, we will ask you to complete voluntary diversity questions (excluding roles in Germany). These questions are completely optional, but your participation truly helps. By sharing this anonymous information, you support our efforts to build a more inclusive and equitable hiring process-and help us hold ourselves accountable to that commitment. Your responses are entirely confidential and will not impact hiring decisions.If you require reasonable accommodations or adjustments due to a disability to complete the online application or to participate in the interview process, please contact accommodations@cultureamp.com and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly. Culture Amp will retain your CV & personal information for a period of two years (four years for the US) from the date of your application process completion. Culture Amp may contact you in relation to future job opportunities during this time period. For further information please see our privacy policy or contact .

Culture Amp