Marketing Director, Floorcare

• Increase top line growth, driving a healthy category P&L and increasing competitiveness for the category, which today includes vacuums, environmental care and lighting
• Develop the 3-5 year market vision and strategy for growth across the category - for existing and new products, unlocking potential of sales channels, marketing opportunities and media channels.
• Own the category P&L, sharing responsibility for its performance with Leadership Team peers (Sales, Channel, Marketing, Supply, Finance and Direct)
• Lead all aspects of budgeting, forecasting and demand planning for the category, working closely with UK commercial team peers.
• Ensure monthly and yearly volume, net revenue and margin targets are met, closely monitoring the P&L and owning the Financial LE and production forecast for the category.
• Develop, communicate and gain buy-in for the category strategy from stakeholders across the business (both Group, US and Canada), and ensure progress against the plan is well communicated.
• Set the media strategy, channel plan, monitor budget and review ROI of media spend, working closely with Mindshare and Digital team.
• Own the commercial strategy for the category
• Be the in-market category advocate, continuously championing its value and commercial potential for the market and wide Dyson business; developing the ambition, energy, ideas and tools needed by the market's marketing and sales teams to reach the best possible commercial outcomes from the product set.
• Collaborate with peers and colleagues across the market team (retailer sales, direct sales, finance and marketing) to maximize the impact the category/ product has on consumers and retailers.

• Develop a deep understanding of the territory's retailer opportunity.
• Analyze in-life product and campaign performance and implications for growth strategies, continuously optimizing as required.
• Open new business opportunities by taking a business development approach (directly leading business development managers), where applicable by category.
• Develop business plans and marketing strategies for category NPD
• Drive regional commercial product/category strategy and launch plans in collaboration with group direction, but giving local direction. Clarify the approach to maximize each market's opportunity within the context of global plans.
• Ensure new products are launched successfully through effective leadership across local market; manage teams to milestones and plans.
• Work with and challenge in-house digital team, direct team and media agency to maximize media presence, awareness, conversion and recommendation.
• Prove the effectiveness of all activity; track, measure and amend where necessary
• Constantly monitor competitors; remain ready to quickly understand the implications of their activities and respond quickly, in the correct manner for the brand.
• Collaborate as a member of the virtual global Dyson category and commercial teams
• Collaborate with the relevant Group Category Director and other key global leaders (e.g. Global Director of Digital & Owner Experience, Global Retail & Events Director)
• Provide feedback and insight to key Group leaders and heads of Category in other markets
• Participate in building Dyson's understanding of commercial category opportunity.

• Inspire, lead and motivate team through regular feedback, 1:1s, Personal Development Plans, objectives and career conversations
• Build a team with clear succession routes, not just within the category teams, but through the wider business. Know who will succeed you, when and who will succeed them.
• Manage processes and priorities, to ensure that the team is as effective as possible to meet business goals
• Identify gaps in knowledge and skills in the team and build appropriate development solutions

• Pick up new activities that fall broadly in the purpose of the role
• Fix things that you can see need fixing
• Identify problems and find solutions

• Bachelor's Degree required; preferably in Marketing, Advertising or Business Administration. MBA preferred.
• 10+ years strategic brand marketing/ management experience required, at least 2 of which must be in a manager level role leading a high performing team; evidence of consistent progression in responsibility required.
• A CPG background is strongly preferred but would be open to non-traditional CPG experience such as electronics, lifestyle marketing experience, specifically with an understanding of the premium / luxury market.
• Experience managing P&L, media and budget required
• First-hand experience of retailer engagement and developing exciting in-store experiences
• Experience with working with media planning and buying agency strongly preferred media
• Strategic thinking; this person must demonstrate the ability to take a wide view. Must be able to create, execute and manage a sound marketing plan.
• Influencing skills; this person will have the ability to lead cross functionally and influence up, down and across the business.
• Problem Solving; must be able to critically analyze data and tackle problems and present viable solutions.
• Team player; able to manage and motivate people, this person is able to build strong relationships with a wide range of people (across all Dyson markets). This person works cooperatively across the business and puts the good of the business above their own career interests.
• Strong communication skills; this person is able to present information (both written and oral) clearly and concisely. This person needs to be able to communicate clearly at all levels within an organization.
• Creativity; this person needs to guide and challenge a team responsible for managing a dynamic brand. They need to be open to new ideas, adventurous and practical simultaneously.
• Flexibility; this person will need to adaptable, be open to taking on more and have the ability to adapt plans and direction as the business indicates.
• Dynamic, and proactive personality with the ability to perform impactful presentations
• Solid analytic abilities. Proven expertise in problem solving and multiple project management
• Good organization and prioritization skills required
• Strong PC skills in Word, Excel and Power Point

• 401K with up to a 4% match
• Company paid Life Insurance and AD&D
• Flexible Savings Account (FSA) and Health Savings Account (HSA)

• Competitive Paid Time Off Benefits including Separate Holiday, Sick, and Vacation Time
• Pre-tax Commuter Benefits (applicable areas only)
• Generous Child Care Leave Program
• Wellness Program
• Employee Assistance Program
• Generous Dyson Product Discounts

• Multi-Level Healthcare Coverage Options
• Vision & Dental Coverage
• Company paid Short-Term and Long-Term Disability

Dyson