Marketing & Business Development Manager
Hogan Lovells
- Washington DC
- Permanent
- Full-time
- Deliver market research, client analysis and internal intelligence to support the business planning process for our Antitrust, Trade, Government Relations focused offerings.
- Support the implementation of the business plans, ensuring the practice leadership teams and relevant working groups are meeting regularly to deliver on the plans.
- Manage BD budgets in alignment with the business plan, including reviewing monthly spend report line items and supporting relevant approval guidelines and firm policies.
- Monitor financial performance of the Antitrust, Trade, Government Relations clients and regulatory practices.
- Cultivate a deep understanding of the areas of expertise and client needs across the practices.
- Create and maintain a suite of standard targeting materials, including credential documents and experience database.
- Draft and coordinate responses to RFPs, customized pitches, and business development presentations; prepare and contribute content to firmwide pitches; collaborate with other M&BD colleagues as required.
- Oversee and analyze pitch data and performance for the firmwide pitch systems; monitor success rates and make recommendations for improvements.
- Conduct post pitch feedback where appropriate.
- Meet regularly with the lawyers in order to support their business objectives.
- Support implementation of integrated marketing campaigns for the practices to help raise profile and awareness among key target audiences, and generate opportunities to meet potential clients.
- Assist in content development and distribution via internal and external channels, including social media.
- Coordinate and support practice client seminars, webinars, association activities, and other marketing-oriented events and programs, including the development of program materials, day-of support and follow up, including metrics-driven program reporting.
- Build and manage relationships with membership associations and programs with which the firm is a member of and/or partner.
- Draft, coordinate, and leverage directory submissions for ranking organizations/publications.
- Create and maintain targeted mailing lists for client communications, events, seminars.
- Promote practice capabilities and activities across the firm, through regular internal newsletters, active participation at practice meetings, and maintenance of practice intranet sites.
- Support the M&BD team and central PR team on effective profile raising plans and campaigns for both the practice and individual partners.
- Help to initiate and implement strategic marketing and business development campaigns and projects for the practice areas.
- Maintain, update, and develop collateral including credentials, work experience, practice overviews, and website content.
- Leverage the firm’s technologies to maintain work experience, and track client and prospect engagement.
- Contribute to wider marketing and BD projects as required.
- All members of the firm are encouraged to participate in our Global Citizenship program.
- And other duties as assigned.
- 5+ years of relevant experience, preferably in a legal or professional / business services sector.
- Bachelor’s degree required. BS or BA degree in marketing, communications or related field is preferred.
- Strong preference will be given to candidates with:
- Knowledge of antitrust law, international trade regulation, and/or government relations and public affairs
- A general understanding of the commercial world and its drivers
- An understanding of marketing and business development processes
- Experience working with international organizations or other multinational law firms or corporations
- Ability to independently execute campaigns and other assigned projects
- Ability to create a positive impact with colleagues, peers, partners, and clients and to demonstrate diplomacy, listening, and influencing skills
- Strong written and verbal communication skills with an excellent eye for detail and the ability to write in a compelling way
- Effective organizational and project management skills, including the ability to plan ahead and prioritize conflicting demands to meet deadlines
- Initiative and a “can do attitude”
- Ability to work effectively under pressure
- Proficiency in Microsoft Office (Word, Excel, PowerPoint)