Digital Marketing Specialist

Atlantic BT

  • Raleigh, NC
  • Permanent
  • Full-time
  • 2 days ago
Atlantic BT helps clients realize their full potential through web-based solutions. We are a team of exceptional people who deliver custom digital solutions to enterprise and global businesses. We provide our employees with a rich, creative and collaborative environment to further their skills, interests, and experience in all aspects of web and application development. Our employees have significant influence in shaping their careers with input as to the technologies they want to use, types of responsibilities they want to take on, and the level of ownership they wish to accept.Job Summary:We are looking for a Digital Marketer who is passionate about pushing our organization to create, publish, and amplify great content. This person will take ownership of our digital voice in the B2B space, managing content distribution and social channels to ensure our message reaches the right audiences, at the right time, through the right channels.The ideal candidate is energetic, proactive, and comfortable holding the team accountable to ambitious content and publishing goals. You’ll bridge strategy and execution — bringing ideas to life while keeping campaigns aligned with measurable business outcomes.Key Responsibilities
  • Content Leadership: Proactively encourage and collaborate with internal teams to generate high-value, relevant content that resonates with our B2B audience.
  • Amplification: Ensure that all content is effectively distributed and amplified across owned, earned, and paid channels (e.g., social media, email, partnerships).
  • Social Media Management: Manage and grow our social media presence across LinkedIn, X/Twitter, and other relevant platforms; plan and execute organic and paid strategies to increase visibility and engagement.
  • Campaign Execution: Support and drive integrated campaigns that include digital advertising, SEM, and content marketing components.
  • Metrics & Improvement: Track performance across platforms, provide regular reporting, and make data-driven recommendations to enhance reach and impact.
  • Voice & Brand: Ensure consistent voice, tone, and messaging that aligns with our brand and positions us as a leader in our space.
  • Trend Monitoring: Stay current on B2B marketing trends, competitor activity, and platform changes; bring fresh ideas to the table.
Required Skills & Qualifications
  • 3+ years of experience in B2B digital marketing, content marketing, or social media management.
  • Strong skillset in digital advertising (e.g., LinkedIn Ads, Google Ads) and SEM concepts.
  • Strong track record of driving content initiatives and amplifying organizational voice through digital channels.
  • Hands-on experience managing social media for brands, with a focus on LinkedIn and other B2B-relevant platforms.
  • Comfortable setting goals, tracking performance, and using data to guide decisions.
  • Excellent communication skills — both written and verbal — and the ability to inspire action across teams.
  • Energetic, goal-oriented, and able to work independently while collaborating cross-functionally.
Preferred Qualifications
  • Experience with marketing automation or CRM platforms (e.g., HubSpot, Salesforce).
  • Knowledge of SEO and content optimization best practices.
  • Experience creating or managing paid social campaigns in a B2B context.
  • Previous work in technology, SaaS, or similar industries.
What We Offer
  • The opportunity to play a key role in shaping and amplifying our digital voice.
  • A collaborative, supportive team environment that values initiative and fresh thinking.
Physical Demands and Work Environment:This job requires routine desk and computer work. No travel is required.Benefits & Compensation:Our benefits for full-time employees include: 401K Plan with matching, health, dental, vision, short-term and long-term disability and life insurance, as well as an excellent paid-time-off package. We have a fun, relaxed environment with an on-site fitness facility, extraordinarily competitive foosball league and Culture Club, which devotes significant energy to identifying fun and fitness opportunities for our employees.Atlantic BT is an equal employment opportunity employer and does not discriminate against any person because of race, color, creed, religion, sex, national origin, disability, age, genetic information, or any other characteristic protected by law (referred to as "protected status"). This nondiscrimination policy extends to all terms, conditions and privileges of employment as well as the use of all company facilities, participation in all company-sponsored activities, and all employment actions such as promotions, compensation, benefits and termination of employment.

Atlantic BT