Senior Manager Resy Guest Value Marketing & Strategy

American Express

  • New York City, NY
  • $80,000-155,000 per year
  • Permanent
  • Full-time
  • 2 days ago
At American Express, our culture is built on a 175-year history of innovation, shared and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.The Resy Guest & Product Marketing team's mission is to drive unmatched demand to the Resy restaurant network by building an engaged guest base via compelling value messaging and refined segmentation strategy. As Sr. Manager, Resy Guest Value Marketing & Strategy, you will be focused on supporting the development and execution of Resy's digital marketing curriculum in support of identifying and delivering value to our guest base to foster deeper engagement. You will play a crucial role in building internal and external partner relationships, gathering insights and learnings, and ensuring all email and digital marketing assets are deployed efficiently and accurately. This role works in close collaboration with the broader Resy team (inclusive of Resy B2C and B2B Marketing, Product, and Data) as well as our Amex colleagues, reports to the Director, Resy Guest & Product Marketing, and manages 1 direct report.Key Responsibilities:
  • Own segmentation, journey mapping, and personalized channel experiences across email and other digital channels, in collaboration with Product, Data, and Marketing teams.
  • Manage and optimize brand, editorial, and product marketing campaigns to drive guest retention and engagement, including ongoing A/B testing and performance reporting.
  • Oversee the strategy, execution, and performance analysis of always-on marketing franchises as well as topical heat moments.
  • Own content calendars to ensure relevant, consistent messaging across channels.
  • Lead go-to-market planning for Resy product feature launches, partnering with Product and Marketing stakeholders to develop surround-sound, cross-channel campaigns.
  • Analyze and present CRM performance metrics regularly to senior stakeholders; maintain a comprehensive measurement plan for all lifecycle and CRM initiatives.
  • Manage the creative development and approval process across digital marketing campaigns and placements, liaising with Legal, Compliance, Brand, and external agencies
  • Manage end-to-end campaign execution for email and app & web placements including set-up, deployment, and post-launch performance coupled with go-forward plans.
  • Partner with internal Product, Data, and Restaurant Partnerships stakeholders to understand guest and restaurant needs, developing marketing plans to drive guest engagement.
  • Assess opportunities to deliver more robust reporting suites across campaigns to highlight variances in performance (content, engagement, etc.) across different segments (e.g. Priority City view)
Qualifications:
  • 5-7 years of experience in digital marketing roles, ideally with a focus on email.
  • Strong background in email marketing platforms, marketing analytics, and customer segmentation.
  • Experience managing large-scale, personalized campaigns and optimizing performance through testing.
  • Experience managing go-to-market planning for product launches
  • Analytical mindset with the ability to translate insights into strategy; familiarity with tools like Looker, Simon Data.
  • Excellent project management and cross-functional collaboration skills.
  • Experience with end-to-end campaign execution (planning, set-up, legal reviews, etc.) and ability to independently move timelines forward
  • Experience consolidating and delivering campaign insights across teams and up to leadership.
  • Highly analytical, proven ability to synthesize complex topics and use funnel performance data to make business recommendations across channels (heavy Excel experience a must, experience with Adobe reports preferred).
  • Exceptional interpersonal communication skills and ability to lead large groups of matrixed partners across the Enterprise, including Marketing, Operations, Product, and Data. Ability to act as a confident PMO for team to prioritize work and back logs across complete Snr Manager team remit
  • Experience learning new technology and managing email service platforms; while experience with platforms like Simon Data, Klayvio or Salesforce is not required, it's a nice to have.
  • Positive self-starter with a thirst to move quickly and challenge what's been done
  • Highly organized and comfortable delivering results across multiple workstreams simultaneously; attention-to-detail is critical
  • Intellectual curiosity and passion for understanding what drives customer behavior
  • Strong storyteller with a thoughtful ability to flex your style based on the audience
  • Passion for restaurants a plus
Salary Range: $80,000.00 to $155,000.00 annually + bonus + benefitsThe above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:
  • Competitive base salaries
  • Bonus incentives
  • 6% Company Match on retirement savings plan
  • Free financial coaching and financial well-being support
  • Comprehensive medical, dental, vision, life insurance, and disability benefits
  • Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
  • 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
  • Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
  • Free and confidential counseling support through our Healthy Minds program
  • Career development and training opportunities
For a full list of Team Amex benefits, visit our .American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.US Job Seekers - Click to view the “ ” poster. If the link does not work, you may access the poster by copying and pasting the following URL in a new browser window:Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.

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