Associate Manager, Social Media and Community
Capcom
- San Francisco, CA
- $85,000-105,000 per year
- Permanent
- Full-time
- N/A
- Strategize, develop, and execute effective social media and communication campaigns for Capcom titles spanning from product announcement to post-launch phases driving ongoing brand visibility.
- Coordinate with pan-western social, marketing, and PR teams to ensure alignment with overall brand goals.
- Plan and track community/social campaign roadmaps including schedules and calendars in an organized, timely manner. Provide visibility and status updates for all activities to internal stakeholders.
- Produce creative, engaging, and timely content including text-based content (blog posts, social copy, etc.), art assets (screens, banner images, etc.), video content (produced interviews, video features, livestream appearances), and more.
- Track and evaluate social media analytics including reach, engagement, and sentiment. Provide regular reports and recommendations based on various performance measurements on an ongoing basis.
- Manage content and conversations on social media channels for assigned brands and titles, including but not limited to Twitter/X, YouTube, Twitch, Instagram, Facebook, TikTok, Discord, etc.
- Establish credibility and represent Capcom in engaging with fans, pro players, content creators/influencers, and other users at in-person events and online across multiple social media platforms.
- Strategically incorporate content creator/influencer partnerships into overall community and social media campaigns when appropriate.
- Curate and spotlight positive media sentiment, partner content, and community-created content on applicable channels.
- Additional editing and production support for art and video assets as needed to support broader marketing campaign initiatives and content creation.
- Be a major stakeholder in direction and streaming strategy for the social media/community team.
- Serve as brand expert for assigned brands, providing strategic input into broader marketing initiatives and tactics for campaigns.
- Keep abreast of and report on feedback from users online (comments, social media, etc.) Collaborate with internal departments to ensure both positive and critical community feedback is assessed appropriately and made visible if relevant.
- Monitor competitor and broader industry developments to ensure activities are timely, relevant, and adaptable as needed. Recommend and adopt best practices on an ongoing basis.
- Liaise with sales, licensing, and other stakeholders to provide support for relevant promotions, partner products, etc.
- Demo games as needed for meetings and events.
- Assist other members of the social media team with related tasks across other brands, as needed.
- This role is an individual contributor role.
- Self-starter, well-organized planner that can work independently to set schedules and manage multiple deadlines at any one time.
- Expertise with social media platforms and best practices (Twitter/X, YouTube, Twitch, Instagram, Facebook, TikTok, Discord, etc.)
- Excellent verbal and written communication skills.
- Audio/Video editing, livestreaming, and production capabilities; experience with Premier, Photoshop, Illustrator, OBS, etc.
- Experience in SEO, HTML, and WordPress or other website tools
- Self-starter, well-organized planner that can work independently to set schedules and manage multiple deadlines at any time.
- Comfortable presenting on-camera and to all group sizes.
- Strong interpersonal skills and adaptable personality.
- Creative thinker with a good sense for what will resonate with any given audience and ability to create various multi-media content to drive consumer excitement.
- Ability to multi-task and thrive in a fast-paced environment.
- Team player with a can-do attitude that thrives on collaboration and contribution.
- Solutions-oriented in high-stress situations.
- Critical thinker who can evaluate trends and formulate actionable goals.
- A passion for gaming and solid understanding of relevant pop culture developments.
- Strong knowledge of games industry; trends, history, areas for growth.
- Proficiency with Microsoft software suite (Word, Teams, Excel, Outlook, PowerPoint, etc.)
- Knowledge or interest in Japanese culture and gaming lifestyle.
- Able to take evening calls/meetings with teammates in Japan.
- Bachelor’s degree in Marketing, Communications, English, Psychology, or related fields.
- 3-5 years of experience in a social media/community management in an individual contributor role, preferably in a related entertainment or tech industry.
- Experience developing and maintaining online communities and social media engagement.
- Expertise with social media platforms, strategies, and tactics.
- Experience with social media analytics and reporting.
- Must possess strong written and verbal communication skills.
- Experience managing brands as well as individual products preferred.
- Public speaking and live broadcast/stream experience.
- Experience with graphic/video editing programs.
- Strong familiarity with at least some Capcom brands.
- Knowledge of video game industry preferred.
- Able to work from Capcom’s San Francisco offices a minimum of three days per week.
- Ability to travel for multi-day events, trade shows, tournaments, etc.
- A valid California Driver’s License
- Passport holder; able to travel internationally
- Some travel required, primarily domestic with possible international trips.
- Standing for long periods of time may be required
- Able to lift up to 25 pounds
- Additional work hours may be involved – willing to work overtime into the evening and on weekends, if needed.