Director of Strategic Communications

• Design strategic communications goals that will be updated annually and aligned to overall organizational strategic priorities
• Alongside the Senior Director Team (representing Programs, Impact Policy & Advocacy, and Development), gather and develop stories that reflect and represent the impact of GGE’s youth work;
• Create and craft social media and newsletter content that engages audiences, grows followers, inspires action and conversation, and aligns with the organization’s mission, values and point of view;
• Liaise with all departments – Programs, Policy, Impact Hub, Healing Justice, and Development – to gain a comprehensive understanding of what’s happening across the organization and identify necessary communication assets.
• Create messaging that challenges disempowering and stereotypical narratives of Black and Brown girls and gender expansive youth, and instead uplifts powerful + positive expressions of who our young people are in their own words.

• Gather stories that holistically capture and communicate our impact to donors;
• Write content to support Development in reporting and seeking out new grant applications;
• Establish & maintain inter- and cross-team processes to ensure awareness and inclusion of various organizational activities to highlight on social and in the newsletter;
• Reporting annual impact measures - and creation of new assets to represent GGE’s work and impact

• Attend major youth or other partnership events to help capture audio, video, and stories for external communications content;
• Attend occasional lobbying activities to liaise with press and other stakeholders;
• Work closely with the Senior Director of Development and the Executive Team to craft and execute a comprehensive strategy around GGE’s 25th anniversary.

• Passion for GGE’s mission, vision, and work;
• 7+ years’ of broad and progressively responsible experience in the nonprofit development sector, Understanding of strategic communications – ability to weave GGE’s mission, vision, brand and Theory of Transformative Change (TOTC) into all aspects of external communications
• Exceptional writing skills with the ability to convey the organization’s voice and point of view to a variety of audiences. Can write newsletters, press releases, talking points, op-eds, etc.
• A demonstrated track record of managing a digital strategy (social media and website) and organizational digital media accounts.
• Passion for storytelling and ability to parse out compelling stories from the organization’s work and research data.
• Understanding of narrative strategy and how to integrate that into external communications.
• Knowledgeable about Black feminist principles, and ability to infuse Black feminist analysis into social and political conversations: both youth-led and intergenerational.
• Apply a communications lens to all aspects of the work to support base building, program sign-ups and fundraising.
• Proactive thinker and problem solver – can work with various departments to develop communications collateral and anticipates communications outputs for various programs and policy activities.
• Experience using Hootsuite, Mailchimp, Canva. Experience with digital organizing tools like ActBlue.
• Experience pitching journalists and media outlets, and ideally a familiarity with New York media.
• Experience filming and editing short videos for social content.
• Digital organizing/base-building experience is a plus.

• Comfortable and interested in working with young people.
• Visionary thinker and reliable implementer, especially for how to improve and amplify GGE’s brand and messaging across all communications opportunities
• Strategic and results-oriented, with the ability to shift priorities as needed;
• Outstanding external and internal communication skills; enjoys working with teams
• Strong expertise in data-driven decision-making, project management, and initiative implementation;
• Experience supporting executive-level staff and comfort with collaborative working relationships;
• Highly organized, self-motivated, independent worker with strong tactical acumen;
• High level of proficiency to capture, analyze and report departmental activity;
• High level of self-awareness and ability to give and receive feedback well;
• Ability to travel within New York as needed;
• Desired but not required: Lived experience with school pushout, the criminal legal system, navigating gender, gender identity, and/or racial equity issues.

• Org-sponsored medical, dental, and vision insurances (with plans available at no cost to the employee).
• We offer FSAs and HSAs with monthly contributions from the organization for eligible health plans.

• All full-time employees receive:

• 12 paid holidays
• Generous vacation & personal paid time off, increasing with tenure
• Paid sick, bereavement, and parental leaves
• Weekly time off to focus on wellness
• ~16 additional paid days/year during annual office closures

• 401(k) plan with a safe harbor 5% match
• Life insurance, disability insurance, and more

• Employees receive support to pursue training, coaching, public engagements, and professional licensing.
• GGE prides itself on being a workplace where employees bring their full selves to work. We regularly work to ensure that our core values are integral to our workplace practices and way of being. We foster generative learning & reflection.
• GGE’s current work model is a 10am-6pm work day with hybrid flexibility.

Girls For Gender Equity