Senior Media Manager (Media Planning)

VML

  • New York City, NY
  • Permanent
  • Full-time
  • 23 hours ago
What We're Looking For:VML is seeking a Senior Media Manager to assist in delivering exceptional media campaigns for a key client in the travel/tourism space. You are someone with a strong understanding of digital media operations and a passion for driving performance across various channels. You're a team player who can collaborate effectively with media strategists, analysts, and other cross functional department team members.What You'll Do:
  • Conduct daily campaign check-ins to ensure all required campaigns are live, paused, or ended as needed.
  • Manage digital platform spend and pacing, re-allocating unspent dollars based on calculations, performance, and business objectives.
  • Develop Platform Trafficking Sheets by interpreting requirements briefs within the parameters of specific platforms, campaigns, and objectives.
  • Provide recommendations to the analytics team and Media Strategist for changes within bid strategies, audiences, and creatives.
  • Upload and edit digital campaigns within Digital Media Platforms (Meta Business Manager, DV360, Google Ads, LinkedIn, and more).
  • Utilize and understand large data dumps to upload, change, and create campaigns through bulk processes.
  • Navigate through all digital platforms required to service a client.
  • Identify platform optimization needs and work with Media Strategists and/or Associate Media Director to level-set performance.
  • Interpret and execute media optimization roadmaps across channels, independently from direct reports.
Who You Are:
  • About 3 years experience within digital media, agency experience preferred
  • understanding of digital media buying, trafficking, and pacing across Paid Search, Programmatic, and Paid Social channels.
  • Experience working with external vendors & partners on media execution
  • An individual with strong self-management and time management skills.
  • Someone with professional and proactive communication skills.
  • Someone with strong Excel spreadsheet experience.
What You'll Need:
  • Proven experience in planning and managing digital media campaigns.
  • Proficiency in digital media platforms such as Meta Business Manager, Programmatic DSPs, Google Ads, Prisma, and other media planning tools as examples
  • Excellent analytical and problem-solving skills.
  • Strong communication and collaboration abilities.
  • Ability to work independently and as part of a team.
What we offer:
  • Passionate, driven people | We champion a culture of people that do extraordinary work.
  • Consciously cultivated culture | We aim to embody the behaviors to build an inclusive community that is in it together, bringing both positivity and active listening into the workplace as we simultaneously strive to empower creative bravery.
  • Competitive benefits | What we offer full time hires ranges from the full spectrum of group health coverage options (medical, dental, vision) to a generous 401k match (100% dollar-for-dollar match, up to 5% of salary contribution), and a variety of paid time off offerings that reflect our investment in all aspects of your overall life balance and wellness.
  • Growth-minded opportunities | We aim to nurture a culture of real-time feedback, growth-oriented mindset, and plenty of training opportunities through VML and WPP, so you can continue to grow personally and professionally.
VML is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability, or other protected group status. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.

VML