
Director of Sales
- Coral Gables, FL
- $130,000-150,000 per year
- Permanent
- Full-time
- Responsible, in conjunction with the General Manager, for the hotel meeting or exceeding planned revenue objectives for hotel revenue, RevPAR, occupancy and average daily rate (ADR). Manages all areas of sales and marketing according to brand standards to achieve a professional rapport within the local business community.
- The Director of Sales is a “hands-on / leads by example” manager actively involved daily in securing, qualifying and following up on leads to book specific business.
- Develops/assists with development of the hotel’s sales plan based on the hotel’s position and strengths within each market segment.
- Knows the competition well. In addition, is familiar with all “business” in the market, where that “business” stays and why. Analyzes and understands the competition’s strengths and weaknesses for each market segment and successfully directs marketing activities against each.
- Forecasts occupancy fluctuations and directs selling activities to maximize revenues.
- Ensures that hotel employees are familiar with key accounts and their specific needs and arrangements (rates, room types, key contacts, etc.)
- Negotiates group and corporate business rates, meeting room rental, hotel services and contracts, keeping in line with company standards.
- Works with the sales team to ensure understanding of sales strategy, the sales process, and effective implementation of the strategies for each segment.
- Develops and maintains market awareness to ensure ability to predict revenue opportunities and set proactive strategies,
- Driving customer loyalty in order to grow market share of the account by delivering service excellence throughout each customer experience.
- The Director of Sales central focus is sales. Promoting proactive selling and outside sales calls are the most crucial responsibility for the position.
- Candidates should have the ability to self-motivate, be a strong team player, and be willing to learn. Excellent relationship-building and negotiating skills, exceptional follow-through, strong organizational skills and strong time-management skills are required.
- Up to 10% travel required
- A minimum of 5 or more years full service hotel sales experience required.
- Hilton brand experience highly prefered
- Florida market experience is preferred
- 4-year college degree or equivalent work experience is required
- Strong leadership abilities required along with a developer of strategy and driver of execution.
- The Director of Sales will be required to utilize PC applications, including property management systems, database, third party sales tools and Microsoft Office products.