Associate Brand Manager, Men's Shave

Edgewell Personal Care

  • Shelton, CT
  • $96,000-144,000 per year
  • Permanent
  • Full-time
  • 30 days ago
Edgewell is not just a company, but a vibrant global community of 6,800 visionaries, doers, and makers. Our family of over 25 personal care brands serves people in more than 50 countries. We are dedicated to infusing joyfulness into every aspect of our work. Our pledge goes beyond our products, with our fundamental value of People First guiding us to foster a diverse, inclusive, and respectful environment where every team member can flourish and celebrate our shared achievements.The US Men’s Shave Brand Marketing team is looking for a strategic and dynamic Associate Brand Manager to join the team during a pivotal time in the Schick’s brand journey. This integral member of this small but mighty team will play a critical role in driving the development and implementation of strategic and tactical brand initiatives to drive growth and profitability.Primary responsibilities include partnering with the Brand Manager to monitor and assess brand performance, lead marketing plan execution, and manage the effective deployment of marketing tactics. Additional core responsibilities include forecasting, business analytics, project management across activations, customer initiatives, as well as monthly reporting on brand, competitive landscape, and budget.This position offers a unique opportunity to gain hands-on experience in brand strategy and commercialization for a heritage brand that has shaped the men’s grooming category for over a century.Accountabilities:Brand Planning & Business Management
  • Support the development and execution of the 4P strategy (product, price, promotion, place)
  • Assist in the development of detailed marketing plans that deliver against brand financial objectives/ P&L including driving revenue growth, profit and market share
  • Support demand planning and forecasting by leveraging business performance insights
  • Partner with Sales to develop compelling customer strategies that drive category growth
  • Oversee brand budget tracking, collaborating with finance and other budget stakeholders
Consumer Communications & Activation
  • Develop and execute brand activation plans in partnership with the agencies and integrated communications teams, from creative brief to execution
  • Function as brand guardian ensuring all consumer communications and touchpoints are aligned with brand positioning and strategy
  • Assist in developing, executing and managing promotional initiatives to drive sustainable growth in close partnership with cross-functional partners
Brand Performance Insights & Analytics
  • Closely monitor and analyze business performance within the category context to enable timely recommendations and decision making, including demand planning and forecasting decisions and optimizations
  • Work closely with Consumer Insights and Analytics to identify trends, opportunities and threats, and assess the competitive landscape
  • Drive marketing effectiveness in close partnership with agency and integrated marketing team to ensure activations are delivering against objectives, and learnings from past programs are applied
  • Be intimately familiar with the drivers of business/brand performance and act as the go-to person for when questions arise
Skills, Competencies:
  • Insights & Analytics: Strong analytical mindset with proven ability to assess complex data, generate insights, and shape business strategies
  • Strategic & Critical Thinking: Enjoys assessing complex situations, identifying opportunities, and developing thoughtful, data-informed recommendations and plans
  • Execution Excellence: Results oriented with creative problem-solving skills and an ability to lead multiple projects in a fast-paced environment with urgency and grace
  • Creative & Brand Communication: Understanding of brand building, creative development, and media fundamentals
  • Digital Marketing: Fluent in digital marketing including how brands play digitally across the funnel and in eCommerce
  • Business & Financial Acumen: Ability to connect marketing strategies to business outcomes and financial performance, including foundational P&L understanding
  • Strong Communication and Influencing Skills: Clear and concise communicator, comfortable presenting ideas and insights across levels and functions and influencing without direct authority
Ways of Working and Behaviors:
  • Consumer-first mindset, brand passionate, always curious
  • Strategic, yet agile and scrappy, comfortable building the big picture and rolling up your sleeves
  • A self-starter with a strong sense of ownership and a desire for continuous improvement
  • A bias for action, with the ability to navigate ambiguity and deliver results
  • Comfortable navigating cross-functional complexity and operating in a matrix organization
Requirements
  • Bachelor’s degree in Marketing, Business Administration or related field
  • MBA a plus
  • 3+ years in strategic brand marketing, preferably at a CPG
  • Health and Beauty (HBA) or Personal Care industry experience a plus, but not required
  • Experience leveraging POS data (IRI/Nielsen) a plus
  • Ability to be in office 2 days a week in either Shelton, CT (preferred) or NYC locations
The salary range for this position is $96,000-144,000. Actual base salary offered to a candidate may vary based upon factors including, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance.#LI-JB1Edgewell is an equal opportunity employer. We do all we can to create a collaborative and diverse global team, where good ideas can thrive, and our colleagues can learn and lead. We prohibit discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any legally protected status in accordance with applicable federal, state and local laws. We listen deeply and speak directly to create an environment that’s open to difference. We aim to bring joy to not only the products we create and the people we serve, but our colleagues across the globe too.

Edgewell Personal Care