Content Strategy Manager, Lifestyle
- New York City, NY
- $74,000-89,000 per year
- Permanent
- Full-time
Brands: Country Living and The Pioneer WomanWhy This Role?
We're looking for a creative, curious, and data-savvy Content Strategy Manager to help shape the future of two beloved Hearst Magazines Lifestyle brands: Country Living and The Pioneer Woman. If you're passionate about how audiences discover and engage with content-and excited to experiment, optimize, and think strategically-you'll thrive in this role.About the Team
At Hearst Magazines, we create media that moves minds, products and ideas. Backed by a collaborative, supportive culture and a commitment to bold, original work, we're not just shaping the future of media-we're redefining how people connect, engage and experience the world around them. Join us and be part of shaping what's next. Key Responsibilities
- Lead and execute the SEO strategy for both brands, focusing on growing high-value engagement and conversion (e.g., affiliate commerce, newsletter signups, memberships).
- Collaborate with editorial leaders to develop and refine daily, weekly, and monthly content plans that generate meaningful engagement across site, newsletters, and social/video platforms.
- Monitor industry trends and real-time news to identify timely and relevant content opportunities-always backed by audience insights.
- Translate performance data into clear, actionable strategies across commerce, subscriptions, and audience development.
- Use tools like Google Analytics, Looker, SEMrush, SimilarWeb, and others to assess performance, identify gaps, and develop smart, testable experiments.
- Facilitate ongoing SEO and content strategy training across teams and act as an internal ambassador for best practices.
- Lead regular cross-functional meetings to share insights, track experiments, and celebrate wins with editors and leadership.
- Partner with stakeholders across affiliate commerce, ad sales, product, engineering, and marketing to support new initiatives and refine existing strategies.
- 3+ years of experience in content strategy, with a focus on both technical and editorial SEO
- Proficiency with SEO tools and analytics platforms, including Google Discover, Google Analytics, Google Search Console, and SEMrush
- Comfortable working with data and turning insights into content strategies
- Excellent organizational and project management skills, with the ability to prioritize and meet deadlines
- Strong written and verbal communication skills, with a collaborative and inclusive mindset
- A growth-oriented approach and a curiosity about digital audience behaviors
- Familiarity with AI tools and platforms for content optimization
- Knowledge of affiliate commerce and/or membership strategy
- Coding experience (e.g., Python, JavaScript)
- Personal interest in food, home, or lifestyle content
- Work with the Best: Collaborate with top-tier professionals across media, advertising, tech, fashion, lifestyle, and publishing, shaping the future of these dynamic industries.
- Grow Your Skills: Unlock your potential with access to innovative training programs, immersive workshops, and exclusive industry events.
- Work-Life Harmony: Enjoy the flexibility of hybrid work, empowering you to balance professional success with personal priorities.
- Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered.
- Wellness First: Prioritize your well-being with a comprehensive benefits package that includes medical, dental, and vision insurance from Day 1.
- Plan for Your Financial Future: Enjoy competitive financial perks, including a 401(k) plan with a generous company match.