Because You’re a Stylist, Not a Psychic
- Minneapolis, MN
- Permanent
- Full-time
- Try this: Instead of just asking "What are we doing today?" try "What's feeling challenging about your hair right now?" or "What's a look you've tried in the past that didn’t work for you?" This opens the door to understanding their preferences by ruling out what doesn't work. At Great Clips salons, Clip Notes® give details on how each customer’s hair was cut during past visits, which provides an ideal starting point to the consultation.
- Try this: Use your fingers or a comb on your customer’s hair to show how much you’re planning to cut. Support your demo with phrases like "We're just dusting off about this much," or "I'm going to take about an inch off to get rid of those split ends." A visual reference point and some verbal reassurance can go a long way.
- Try this: Transparent pricing is key. If your customer requests something that’s an add-on, briefly mention the additional cost. This allows them to make an informed decision without feeling caught off guard later.
- Try this: Demonstration is key! Show them exactly how much product to use and how to apply it. Even better, write down a few simple steps for their at-home routine. You could also offer to take a quick video.
- Try this: Read their cues. If your customer is making eye contact and engaging in conversation, lean into the connection. If they're quietly looking at their phone or a magazine, respect their need for peace. You can always ask, "Are you in the mood to chat today, or would you prefer some quiet time?" Of course, always feel free to ask questions to make sure they’re getting the haircut they desire.
- Become an active listener and observer: Pay attention not just to their words, but to their body language, their mood, and even their personal style. Do they seem stressed? Are they very particular about details? These observations offer valuable clues.
- Ask open-ended questions: Try to move beyond "yes/no" questions. Encourage customers to elaborate on their hair history, lifestyle, and hair goals with conversation starters like "Tell me about your typical hair routine," or "How do you want your hair to make you feel?"
- Create a comfortable, welcoming environment: From the moment customers step into the salon, ensure they feel valued and relaxed. Focus on them, keep your station clean and organized, and maintain a positive, approachable attitude.
- Personalize your recommendations: Don't just recommend the latest trend. Consider each customer’s hair type, face shape, lifestyle, and maintenance commitment. Show them how the style will uniquely complement them.
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