Marketing Manager – HCR
HarperCollins
- Grand Rapids, MI
- Permanent
- Full-time
- Work with cross-functional partners including publishing, sales, Direct-to-Consumer, research/consumer insights, and others to deliver winning church, consumer, and retail marketing strategies for each title.
- Manage creation of digital marketing tactics (online ads, emails, web pages, graphics, video ads, etc.) for internal and external email lists, blogs, affiliates, paid search, and social media marketing.
- Communicate with editors and other internal marketing and sales teams to ensure marketing plans and author communications are cohesive, unified, and that authors fully understand our marketing support and our expectations of them.
- 4-5 years of marketing experience
- Required:
- Strong communication skills-both external communication to potential purchasers, as well as internal communication to facilitate the planning and execution of marketing strategies with core constituents, including authors and agents.