Partner Marketing Manager

Unisys

  • Blue Bell, PA
  • Permanent
  • Full-time
  • 22 days ago
What success looks like in this role:As Partner Marketing Manager, you will own the creation, development, and execution of the go-to-market strategy and associated set of programs (campaigns, collateral, events, PR, etc.) to support the Unisys Alliance partner program. You will have the unique opportunity to drive new programs from the ground up and make a positive impact on our partners’ experience through direct interactions and communications.In this role, you will work closely with the Unisys Alliance Partners team, the Unisys Sales team, and the Unisys Field Marketing team, as well as with the various Unisys business units for both the creation and execution of programs.Key Responsibilities:
  • Marketing Strategy & Program
  • Develop and maintain the partner marketing strategy, partner give-gets framework, and partner marketing SLAs.
  • Identify trends in partner activity to anticipate long-term partner marketing needs as well as potential risks to propose appropriate creative marketing adjustments as needed.
  • Monitor and set KPIs measuring the success of the partner marketing program, ongoing campaigns, and joint marketing activities.
  • GTM & Lead Generation
  • Increase both internal Unisys and external market awareness of the top Unisys partners.
  • Create and maintain the business and marketing strategic narratives and plans (“market-to”, “market-with”, and “market-through”) for the top Unisys partners while aligning with sales, executive sponsors, and solution marketing leaders.
  • Collaborate closely with the broader Unisys marketing team (field marketing, solution marketing, demand gen, events team, PR, etc.) to ensure obvious partner visibility and focus in all major lead generation programs to drive sales across our solution portfolio.
  • Messaging & Collateral
  • Drive the creation (and/or derivative updates) of all collateral, topline pitch decks, website copy, and sales enablement training materials related to the top Unisys partners.
  • Act as the SME for all positioning and narratives related to the top Unisys partners and how they fit and align to Unisys messaging.
  • MDF and Events Management
  • Manage and govern the process of approving partner MDF requests and tracking partner MDF funds available to spend per quarter.
  • Create and coordinate the partner-centric portion of the global events plan.
  • Plan, organize and manage any global or regional partner events which aren’t specifically owned by Unisys Sales or Solution Marketing.
You will be successful in this role if you have:
  • 5+ years senior B2B marketing experience.
  • Channel/partner ecosystem marketing experience required; track record of working closely with partners in the technology industry.
  • Bachelor’s degree with a preference for marketing, communications, or business degree.
  • Expertise in planning integrated and joint marketing campaigns with KPIs.
  • Strong writing and PowerPoint skills.
  • Strategic thinking, ability to define a vision, set goals, and objectives, and work across virtual teams and organizations (internally and externally) to achieve well-defined outcomes.
  • Experience managing stakeholder relationships and influencing decisions across all levels of an organization.
  • Digital marketing experience (inbound and outbound), including data-driven analysis, messaging, positioning, and narrative development.
  • Events (tradeshows, regional roundtables, etc.) planning and organizing experience
  • Demonstrated capacity to communicate complex, large-scale concepts clearly and simply to a variety of audiences.
  • Experience working in a fast-paced, always-on, start-up-like environment.
  • Experience working in a cross-functional environment across multiple time zones and teams.
Unisys offers an outstanding benefits package, featuring unlimited paid time off, a 401(k) plan, comprehensive healthcare, HSA matching, ongoing learning opportunities, and more! We’re committed to supporting work-life balance and investing in your future success.At Unisys, we incorporate video interviews as a key part of our hiring process. This allows us to get to know you better and provide a more engaging and convenient interview experience. We appreciate your understanding and look forward to connecting with you virtually!This role may require access to export-controlled commodities and technology. Therefore, to conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.Unisys is proud to be an equal opportunity employer that considers all qualified applicants without regard to age, caste, citizenship, color, disability, family medical history, family status, ethnicity, gender, gender expression, gender identity, genetic information, marital status, national origin, parental status, pregnancy, race, religion, sex, sexual orientation, transgender status, veteran status or any other category protected by law.This commitment includes our efforts to provide for all those who seek to express interest in employment the opportunity to participate without barriers. If you are a US job seeker unable to review the job opportunities herein, or cannot otherwise complete your expression of interest, without additional assistance and would like to discuss a request for reasonable accommodation, please contact our Global Recruiting organization at GlobalRecruiting@unisys.com or alternatively Toll Free: 888-560-1782 (Prompt 4). US job seekers can find more information about Unisys’ .

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