Director of Marketing_Onsite

Mira Safety

  • Cedar Park, TX
  • Permanent
  • Full-time
  • 1 month ago
  • Apply easily
Who We AreAt MIRA Safety, we value one thing above all else: uncompromising protection.This isn’t just a design philosophy — it’s our driving purpose. As a leading marketing and distribution company for personal protective equipment, we take pride in providing the same exceptional quality of gas masks, filters, hazmat suits, and survival gear to both professionals and civilians.Based in Cedar Park, TX, MIRA Safety creates products purpose-built to shield users from the world’s worst chemical, biological, radiological, and nuclear threats (CBRN). Whether our customers are law enforcement officers, military operators, first responders, agricultural workers, or concerned citizens, we deliver durable, reliable products designed to save lives.Put simply: we’re in the business of saving lives, and we believe everyone deserves the best possible chance at survival.Join the TeamLooking for a workplace that truly values your skills and ideas?At MIRA Safety, we’re as committed to our employees as we are to our customers. We provide the tools, training, and support needed to succeed in our mission-driven industry.Our culture is open-minded and collaborative. We set clear, attainable goals, encourage input from all team members, and value real, impactful work over endless meetings.Along with competitive pay, comprehensive benefits, and performance bonuses, we make sure you feel supported and empowered every step of the way.Your Role: Director of Marketing Location: OnsiteWe’re looking for an experienced Director of Marketing with expertise in SEO and digital media to lead and grow our marketing function. You will develop, implement, and execute strategic marketing plans that drive brand growth, strengthen market position, and generate revenue.The ideal candidate is both analytical and creative, capable of leading high-performing teams, and deeply understands tactical gear and preparedness communities.What You’ll Be Accountable For
  • Develop and execute strategic marketing plans that align with company objectives and amplify MIRA Safety’s mission
  • Lead successful marketing campaigns from concept through execution across all channels
  • Manage organic and paid acquisition strategies, including content creation, curation, social media, lead generation, copywriting, email campaigns, and blogs
  • Oversee production of high-quality, engaging content that attracts and converts target audiences
  • Guide brand messaging and voice to ensure consistency across all touchpoints, including launches and crisis communications
  • Oversee and optimize SEO strategies to strengthen digital presence and authority
  • Lead planning and execution of trade show and event marketing, including booth design and lead capture strategies
  • Build and manage influencer and ambassador relationships to expand reach and strengthen brand credibility
  • Collaborate with product development to provide market insights and support product positioning and go-to-market strategies
  • Monitor market trends and competitor activity to proactively adjust strategies and maintain a competitive edge
  • Manage customer feedback initiatives to inform marketing and product improvements
  • Create and manage marketing budgets, ensuring cost-effective execution and strong ROI
  • Measure, analyze, and report on campaign performance and key metrics
Team Management Responsibilities:
  • Lead, mentor, and develop the marketing team, providing clear direction, performance feedback, and growth opportunities
  • Establish efficient processes, workflows, and best practices to ensure consistent, high-quality output
  • Foster a collaborative, creative, and accountable team culture
  • Identify team staffing needs, participate in hiring, and onboard new team members
  • Support ongoing training and development to keep the team current with the latest tools, trends, and strategies
Requirements
  • 8+ years of marketing or related experience
  • 5+ years of experience managing a marketing department
  • Bachelor’s degree in marketing, journalism, or a related field (or equivalent experience)
  • Proficiency in digital marketing, social media strategy, and search engine optimization (SEO)
  • Strong experience leading and developing high-performing teams
  • Experience in the tactical gear market or tactical community (either in a professional capacity or as an enthusiast)
  • Onsite presence required at our Cedar Park location
Preferred
  • Experience in CBRN (chemical, biological, radiological, and nuclear)
  • Prior military or law enforcement experience (veterans/current military: please provide DD-214 or statement of service)
  • Familiarity with the Entrepreneurial Operating System (EOS)
  • Willingness to travel up to 10%
What We Offer
  • Comprehensive health, dental, and vision insurance, with 75% of individual coverage paid by us
  • Optional life, hospital, critical illness, and accident insurance
  • Generous paid time off (PTO) and sick leave
  • 7 paid holidays to relax and recharge
Plus, amazing perks at our brand-new Cedar Park office:
  • Onsite gym and private soundproof pods to focus or unwind
  • Sauna, ice plunge and red light therapy for ultimate wellness
  • Game room with pool and darts to connect and have fun
  • Fully stocked modern break room with snacks
  • Free organic eggs from our on-site chicken farm — yes, really!
As a part of the application process, we would like to have you undergo the next step in our process with theJoin us and thrive in an environment designed to support your health, happiness, and success.Equal Opportunity EmployerMIRA Safety is proud to be an Equal Opportunity Employer. We value diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other legally protected statusPowered by JazzHR

Mira Safety