Director of Wholesale Sales - Luxury Women's Apparel
Meison
- Southlake, TX
- Permanent
- Full-time
- Leads Sales Managers and Field Sales by ensuring sharp focus on execution aimed at achieving sales growth and productivity targets.
- Achieves profitable sales plans and increases market share by achieving sales objectives and implementing education and marketing strategies.
- Stays current with consumer needs, changing trends, market segment, economic indicators, and competitors.
- Works to ensure market-level strategic and business objectives are met.
- Strategically partners with leadership of key retailers to drive business and maximize market share.
- Directs and supports the consistent implementation of Brand initiatives.
- Evaluates sales performance against investment and is accountable for profitable achievement of the sales goals.
- Collaborates with Marketing and Finance in regards to sharing appropriate consumer and sales information as the voice of our brand and retail partners.
- Design annual sales strategy including building blocks and specific areas of focus; i.e. top market
- Establish sales objectives by forecasting annual sales goals for region/territories
- Understand the needs of the changing consumer.
- Collaborate to create field action plans to differentiate our brand among competitors.
- Identify shifting consumer behaviors to align the team's strategy with consumer expectations.
- Maintains a consumer -centric service focus amongst all stores in the region.
- Establish systems and processes to assure sustainability of growth.
- Educate field sales teams to create brand’s service experience for consumers.
- Understand consumer shopping patterns and monitor trends.
- Communicate Merchant Input to Product Development.
- Provide direction to Sales Managers ensuring corporate objectives are communicated and met. Lead staff by selecting, orienting, developing and assessing performance.
- Build a consumer-oriented entrepreneurial team that is knowledgeable on our brand.
- Develop the talent and capabilities through accompanying store visits, regular management meetings and one-on-ones to help others strive for excellence and reach their highest level of contribution.
- Actively seek feedback from stakeholders (e.g. retailers) and prioritize the need to identify and develop the capabilities within the team.
- Champion of brand field culture and protection of brand equity at the point of sale. Constant elevation of the execution and skills of the field sales team.
- Cascades sales, education and market strategies to the field sales team and stores to align and engage teams in the vision.
- Partner with retail partners to develop and host relevant brand, product, and skills seminars.
- Partner with Human Resources to ensure top talent development and succession planning.
- Bachelor’s Degree in Business or related field
- 10+ years of progressive sales leadership with proven results in driving sales growth and results
- Experience managing key accounts such as Dillard’s, Macy’s and Nordstrom
- Demonstrated ability to scale business in a high growth environment.
- Deep understanding and appreciation for brand equity and relevance -maintaining brand pride and quality in all interactions.
- Ability to build strong, collaborative and influential relationships with retail partners.
- Ability to quickly evaluate existing processes and demonstrate agility to support change.