Digital Marketing Manager
Mindful Support Services
- Mountlake Terrace, WA
- $80,000-100,000 per year
- Permanent
- Full-time
- Develop a comprehensive social media strategy to fortify brand awareness, demonstrate thought leadership, and create demand.
- Develop and execute measurable online advertising campaigns (programmatic advertising, paid social, Google Ads, etc.)
- Construct and manage a dynamic social content calendar in collaboration with our leadership team that demonstrates our value to providers and clients through engaging content and storytelling.
- Lead daily social media management on platforms such as LinkedIn, Facebook, Instagram, and X, encompassing content scheduling, moderating/responding to messages and comments, and ensuring profile information is current.
- Create, execute, and measure performance of client-facing email communications.
- Create diverse content, including provider stories/testimonials, infographics, video clips, etc., in partnership with the marketing and leadership teams.
- Cultivate and nurture online communities, fostering connections among current and prospective provider partners to support brand awareness, recruitment, and client growth goals.
- Develop personal brand for founders on social media and share relevant content within their networks.
- Collaborate with Office Managers on reputation management and public listings, addressing feedback on platforms like Google Business Profile, Bing Places for Business, Yelp, and others as needed.
- Track and analyze social analytics, including competitor presence, to derive insights that inform social strategy, content planning, and execution.
- Stay updated on social media and online industry trends, incorporating innovative approaches at Mindful Therapy Group.
- Communication: Proficiency in clear and consistent verbal and written communication.
- Adaptability: Ability to read situations and respond to the needs of the business.
- Curiosity: Desire to learn new skills and explore ideas with an open and collaborative attitude.
- Visionary: Ability to articulate and share the organization's future with a clear vision and plan.
- Strategic mindset: Proactive thinking, considering the big picture and developing action plans.
- Analytical thinking: Leverage data to make informed decisions; ability to make informed decisions with incomplete or ambiguous information.
- Advanced communication skills tailored for different platforms and audiences.
- Confidence in interacting with individuals at all organizational levels.
- Ability to work independently and collaboratively, managing multiple projects with a keen sense of organization and detail.
- Required: BA/BS degree in Marketing, Communications, or a related field.
- 3+ years of proven social media management experience for an agency or large national organization.
- 3+ years of performance-based digital marketing campaign management.
- Expert knowledge of social media platforms, trends, algorithms, and best practices.
- Proficiency in native and third-party social media scheduling and reporting tools.
- Proficiency with native and third-party digital advertising platforms (e.g., LinkedIn Campaign Manager, StackAdapt, Google Ads).
- Experience with graphic design tools (e.g., Canva, Adobe CC, etc.)
- Comfort using both organic and paid tactics to increase content reach and engagement.
- Strong data analytics and quantitative skills.
- Familiarity with WordPress or other content management systems for website maintenance.
- 75% coverage of Health, Dental & Vision benefits plan
- 401(k) savings plan with employer matching upon eligibility
- 8 paid holidays a year
- 15 PTO days accrued in first year
- Professional and career development opportunities
- Compensation evaluated consistently and opportunities for growth
Salary: $80,000- $100,000 per year.We are an equal opportunity employer with a progressive workplace based on teamwork, integrity, and customer service. We are committed to cultivating the long-term professional potential of our team. Applicants from all fields are encouraged to apply. Background check required. Come join a strong team making an impact in the service world of mental health!