
Digital Media Specialist (Paid Search)
- Manchester, NH
- Permanent
- Full-time
- Define strategy for local paid digital media in support of customer advertising goals.
- Analyze campaign performance and adjust tactics and strategies as needed.
- Optimize campaign performance to meet specified goals including monitoring keyword selection, campaign budgets, ad unit performance, bid strategies, impression share, quality score, and other important campaign metrics.
- Implement new campaign setup across Google, Facebook and other media channels including budgets, customer targets and other initial setup requirements.
- Generate and communicate monthly digital media campaign performance reports and meet with customers to understand business goals and review campaign performance.
- Bachelor’s degree or equivalent experience in Advertising, Marketing, Business, Communications, or similar field plus a minimum of 2-3 years of hands-on digital advertising experience.
- Digital agency experience preferred/welcomed, but not required.
- Proficiency in Microsoft office and all digital media executions (i.e. Meta Ads Manager, Google Ads, and other relevant platforms).
- Active Google Ads Search, Display, and Video Certifications is preferred.
- Experience using AI-powered software to manage PPC campaigns across multiple clients is a plus.
- Solid organizational, verbal, and written communication skills
- Ability to manage and maintain multiple on-going projects simultaneously and meet strict deadlines.
- Skill to develop rapport with member clients and the team, managing the relationship and expectations, and troubleshooting conflicts as they arise.
- Ability to work independently and cooperatively with a team in a creative and fun working environment.
- Honored as one of New Hampshire’s Best Companies to Work For many times since 2002, including Hall of Fame honors in 2017, 2018, and 2024.
- We provide YOU the ability to collaborate with a passionate group of leaders, peers, and amazing Members!
- We recognize YOU for your accomplishments and contributions through development, growth and compensation!
- We care about you AND your family. We want to make your life better and easier. Our benefits exist so you are well taken care of, and we support you and your loved ones through life’s various stages and situations.
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