Digital Marketing Manager

RE/MAX

  • Denver, CO
  • $82,000-95,000 per year
  • Permanent
  • Full-time
  • 19 hours ago
Description :Develop and execute consumer-centric digital marketing programs that include: lead generation across numerous websites and millions of visitors, review and sentiment management, business listings, SEM, integrated content development, maintaining and development of audience lists, re-targeting, programmatic, campaign optimization, social media advertising, media trafficking, marketing automation and other emerging technologies. Position will may also need to support the regional development and company objectives around recruiting, retention and franchise sales.Essential Duties:
  • Skillfully analyze and optimize digital media campaigns, both paid and earned, that generate leads for RE/MAX agents and helps build brand awareness among consumers
  • Recommend, develop and optimize digital content that is specific to each audience and landing pages of an omni-channel approach across marketing channels – focus is on the customer
  • Traffic, organize and keep updated landing pages and in-market creative
  • Leverage thoughtful business listing and data aggregation processes (offices and agents) that drives more traffic to remax.com and lead and engagement actions for our partners
  • Thoroughly assess needs of internal and external stakeholders for appropriate planning and development of digital assets that keep RE/MAX relevant
  • Work cross-functionally with different stakeholders to ensure projects are completed accurately and on-time to keep the business moving forward
  • With a focus on conversion-based lead generation, history with placing or reviewing pixels and tag as well as managing target audiences including retargeting, CRM and other related target audiences
  • Manage market-specific data, analytics, and KPI reporting for executives, region development, or ad-hoc
  • Review and manage pixel implementation and platform linking for accurate accounting of online properties and Google Tag Manager setup
  • Help support effective social media campaigns across paid channels for the brand including agent adoption
  • Support the development of digital training content for RE/MAX employees and franchisees
  • Own and manage the Marketing Portal for RE/MAX affiliates and team members
  • Support vendor management with creative and media activation vendors and own the trafficking process for media flighting and targeting
  • Oversee consumer campaign launch and identifying creative sizes across channels and marketing funnel messaging
Qualifications & Skills:
  • BS/BA degree in marketing, advertising, communications, or equivalent
  • 3-5 years of experience in online, digital, and social media execution
  • Experience with HTML, PHP and CSS is a plus, but not required
  • Google certifications are a plus!
  • Desire to continuously improve performance through testing and analysis
  • Proficient project management – experience with agile or scrum methodologies is a plus, but not required
  • Ad trafficking and creative review based on performance and user engagement
  • Working knowledge of cross browser and platform testing
  • Consumer and b-to-b marketing experience
  • Strong sense of ownership and urgency to take projects from concept to implementation
  • Intermediate CRM and database experience with a love for technology
  • Proficiency in email marketing platforms
  • Working knowledge of PPC (Google, Bing, Facebook Ads), retargeting and programmatic advertising
Hire Range/Rate:$82,000 to $95,000Actual compensation offered to candidate will be finalized at offer and may be above or below the posted range due to skill level, experience, industry specific knowledge, education/certifications, or geographic location. The offer rate represents one component of the RE/MAX Holdings total compensation package. Employees will also receive a number of benefits as listed below. Other compensation for this position may include bonus eligibility.
  • Competitive Medical, Dental, and Vision benefits
  • Retirement plans with optimal company match
  • Annual bonus/merit opportunity
  • Educational Assistance
  • Mental Health support program
  • M.O.R.E. Events offered in-person and virtually
  • Mentorship program
  • Employee Resource Groups
  • Community Engagement
  • Diversity, Equity, and Inclusion
  • Parenting
  • Remote
  • Women at RE/MAX
RE/MAX, LLC & Motto MortgageNow is your chance to become part of a world-class, industry leading organization. RE/MAX Holdings, Inc. is a business that builds businesses. We provide the tools, education and tech to our real estate network, which includes RE/MAX and Motto Mortgage franchises, agents, brokers, and consumers. Join us and build a career where your contribution is heard, yourRE/MAX Holdings, Inc. is proudly headquartered in Denver, Colorado. Certain roles may be location specific, however in addition to Colorado, we welcome qualified candidates in the following states: Arkansas, California, Florida, Georgia, Illinois, Massachusetts, Michigan, Ohio, and Texas!RE/MAX Holdings, Inc. is proud to be an equal opportunity employer committed to diversity and inclusion, as well as non-discrimination in employment. All persons shall be afforded equal employment opportunity, and all qualified applicants receive consideration without regard to race, color, religion, gender, sexual orientation, national origin, age, veteran status, disability unrelated to performing the essential task of the job or other legally protected categories. In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.*As measured by transactions sidesApplication Deadline: September 25, 2025

RE/MAX