Sr. Manager, Social Media

Fanatics

  • New York City, NY
  • $134,000-168,000 per year
  • Permanent
  • Full-time
  • 13 days ago
Job Category: DesignJob Description:About the RoleWe're seeking a strategic and creative Social Media Manager to take the lead in shaping and executing our organic social media strategy across platforms like TikTok, Instagram, Facebook, X, and emerging channels. This role is ideal for someone who thrives at the intersection of digital storytelling, community building, and performance-driven content.This is a unique opportunity to build community from the ground up within a fast-growing company at the forefront of culture. You'll work alongside seasoned creatives, marketers, and product minds - all passionate about redefining how audiences engage with news, sports, pop culture and markets. If you love working in a fast-paced, results-driven environment and believe in the power of social to build culture, we'd love to hear from you.Key Responsibilities
  • Strategic Ownership: Lead the planning and execution of content strategies tailored to each social channel, aligning them with overall business goals and brand tone.
  • Channel Development: Drive follower growth, engagement, and retention across all organic social platforms by understanding and leveraging the unique culture and trends of each space.
  • Content Programming: Collaborate with internal creatives and external partners to develop high-impact, native-first social assets, series, and editorial initiatives.
  • Campaign Execution: Manage campaign launches, product rollouts, and platform-specific promotions, ensuring a unified brand voice.
  • Content Calendar Management: Maintain an organized, always-visible calendar using tools like Airtable or similar platforms to align stakeholders across functions.
  • Performance Reporting: Monitor and report on KPIs, synthesizing insights to inform ongoing strategy and maximize reach and effectiveness.
  • Trend Forecasting: Stay current on platform updates, creator trends, and storytelling formats to innovate and evolve our content approach in ways that resonate with the customer and beyond.
Who You Are
  • A social native with 7+ years of experience in social media strategy and execution, preferably in tech, entertainment, betting, gaming, or sports.
  • You've successfully grown social channels and built engaged communities through platform-first, content-led approaches.
  • Deep knowledge of TikTok, Instagram, YouTube, X (Twitter), Reddit, Discord, and Facebook - with a nuanced understanding of what performs where and why.
  • Strong collaborator with experience briefing creative teams and working with influencers and creators to produce scroll-stopping content.
  • Copy-savvy and visually intuitive - you understand how to translate a brand's identity into compelling text, imagery, and motion across social.
  • Comfortable working in social management platforms (e.g., Sprinklr, Sprout, Later) and performance tracking tools.
  • Bonus points if you've worked in the betting, casino, or real money gaming space, with awareness of legal guidelines, platform policies, and industry best practices.
  • Willingness to travel for activations, content shoots, and team events.
*Salary range is listed in USD; ranges will change based on country and state of residence, which are reflected in Geographical Zones defined by Fanatics Betting and Gaming. *Salary Range: $134,000 to $168,000 (Salary range incorporates all of our Geographical Compensation Zones and is subject to change as the Zone associated with the actual Offer is confirmed). In addition to the base, bonus, and equity, full-time employees are eligible for Medical, Dental, Vision, 401K, paid time off, and other benefits like Wellhub, Pet Insurance, Family Care Benefits, Free Shipt deliveries, and more. We'll also give you $500 to set up your home office! For information about our benefits, please visit https://benefitsatfanatics.com.About Us:Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.About the Team:Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics, a global digital sports platform. The Fanatics Sportsbook is available to 95% of the addressable online sports bettor market in the U.S. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates twenty-two retail sports betting locations, including the only sportsbook inside an NFL stadium at Northwest Stadium. Fanatics Betting and Gaming is headquartered in New York with offices in Denver, Leeds and Dublin.

Fanatics